Charting the Course to Win in the Social Economy
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How to Use Social Media to Attract More CustomersOn Demand Webcast from Hubspot, Inc.Businesses now have the power to leverage the Internet - search engines, blogs, social media - to reach customers more effectively. Social CRM is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. Get This Now »MarketPlace Global Customer Experience Management Certification Program [August 19-20, Johannesburg] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers. Customer Experience Management (CEM) Certification Program [Oct 5-7, Scottsdale; Nov 15-16, London] Innovate, Differentiate, Execute–Learn how from the leaders who did it. Packed with 200 templates, tools and fast affordable ideas, this 2-day workshop is your path to execution. Money Back Guarantee. Lessons in Loyalty: How Southwest Airlines Does It - An Insider's Point of View Southwest Airlines recognized long ago that they were in the customer service industry, they just happened to fly airplanes. They built and maintained one of the most faithful customer bases in existence today. Read this white paper to discover how to boost the level of customer loyalty in your organization. Empower Mobile Salesforce.com Users to Close More Deals The economy may be recovering, but is your sales force prepared to capitalize on increased demand? Learn how to empower on-the-go sales reps with innovative mobile sales tools and electronic signature solutions to increase sales productivity. Social Media Customer Service: Show Me the Money (or the Gold) Hundreds of millions of engaged consumers have flocked to social media sites, with companies rushing to mine this new opportunity. Learn how the winners have approached this early "gold rush" by incorporating social media in cross-channel conversations, using social media analytics and engaging customers. Social Business Executive Summit: How to Win in the Social Economy This virtual Summit featured thought leaders in Social CRM, Enterprise 2.0 and Social Media Marketing. View recordings and download slides from six sessions on social business strategy, customer communities, employee collaboration... and how social computing will transform marketing, sales and customer service. Recorded May 25-27, 2010. Sponsored by InsideView, Genesys, Jive, Marketo and RightNow. Using Social Media To Enhance Your Customer Feedback Program Traditional Voice of Customer programs rely on survey techniques. Now the Social Web provides an additional source of customer feedback data. Learn how to use social media to listen, analyze, and act on vital feedback from your customers. Featured Links
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Thought Leaders, Not Rock StarsSocialBusinessOne is a CustomerThink community launched by an advisory group of practical, real-world experts in Social CRM, Enterprise 2.0 and Social Media Marketing. Thanks to members of the Founders Council for their support!
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