The CEM-DNA Playbook Strategy
The CEM-DNA Playbook Strategy
This 20-minute webcast by Bob Hayes, author of the popular book "Beyond the Ultimate Question," explores the 12-step proprietary CEM-DNA Playbook Strategy process, including the BIG4 customer laws of Acquisition – Retention – Growth and WinBack. This strategy has been developed over the past 25+ years through hundreds of successful projects.




