All posts by AkinArikan

Title Type Datesort icon Views Comments Categories
10 Signs Your Company is Stuck in the Old Web Analytics World Instead of Embracing Today’s Digital Analytics Blog 2012-03-21 770 0 Digital Marketing, Customer Analytics, Web Analytics
So, what is Digital Analytics then? Blog 2012-03-12 537 0 Digital Marketing
Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs Blog 2011-07-31 1,621 1 Digital Marketing, Enterprise Technology
Align Digital Technology with your Marketing Strategy: By David Raab Blog 2011-04-29 1,071 0 Digital Marketing, Enterprise Technology
RPM, Revenue Performance Management: Will the Term Stick? Blog 2011-04-08 1,341 2 Digital Marketing, Web Analytics
Fascinating New Marketing Automation Technology: Whatsnexx’s Customer State Marketing Blog 2011-03-02 1,346 0 Digital Marketing
Content Marketing: How to Engage with Your Target Audience – by Ardath Albee Blog 2011-02-05 1,292 0 Digital Marketing
How can You Increase Digital Marketing ROI and Accountability? Blog 2011-01-13 1,329 0 Digital Marketing
A Strategic Roadmap for Digital Marketing Article 2011-01-04 5,941 0 Leadership, Digital Marketing
A Maturity Model for Digital Marketing Strategy Blog 2010-10-21 4,138 0 Digital Marketing
Seeking a Strategic Framework for Digital Marketing Blog 2010-10-04 4,773 2 Digital Marketing
To Test or to Target? Where to Start for Best ROI? Blog 2010-08-26 1,313 0 Digital Marketing
Building the Business Case for Behavioral Targeting Blog 2010-08-07 1,662 2 Digital Marketing
Since when does SEM no longer include SEO??? Blog 2010-08-01 1,165 0 Digital Marketing
Behavioral Analysis for Driving Targeted Marketing Blog 2010-07-10 1,273 0 Digital Marketing
Q&A with Radian6′s Lauren Vargas from our Recent Webinar Blog 2010-07-01 1,562 0 Social Business
The Nerd-Geek Venn Diagram Applied to Analytics Blog 2010-06-28 2,746 0 Digital Marketing, Customer Analytics
5 Multichannel Gems from eMetrics San Jose Blog 2010-05-11 1,402 0 Digital Marketing
5 Ways to Increase Returns from Search Marketing (SEM) Blog 2010-04-16 1,377 0 Digital Marketing
Web Analytics Wizards go on Beyond Web Analytics - Podcast Blog 2010-02-19 1,657 0 Digital Marketing, Web Analytics
Web Analytics Wizards go on ColderIce - Podcast Blog 2010-02-18 1,620 0 Digital Marketing, Web Analytics
Announcing: Free Optimization Wizard for Organic Search (SEO) Blog 2010-01-06 1,522 0 Digital Marketing
What’s a web analytics STRATEGY vs. TACTIC? Blog 2009-12-25 2,743 1 Leadership, Digital Marketing, Web Analytics
Social Marketing Metrics Must Fit Your (Real) Business Goals Blog 2009-12-09 3,158 0 Digital Marketing, Social Business, Customer Analytics, Voice of Customer, Web Analytics
Twitter: Here is a business model for you Blog 2009-10-24 1,568 0 Social Business
Online-Offline Integration - Is It Happening? Blog 2009-07-11 3,587 5 Digital Marketing, Customer Analytics, Customer Experience, Web Analytics, Chief Information Officer
Be Humbled by Twitter Blog 2009-04-29 1,709 0 Service and Support, Digital Marketing, Social Business, Customer Experience, Voice of Customer
New Web Marketing Era: On-Site/Off-Site Integration Blog 2009-04-25 2,468 1 Digital Marketing, Customer Analytics, Web Analytics
Would You be a Better Marketer if You Calculated Cost of Unwanted Email? Blog 2009-02-16 2,453 2 Digital Marketing, Customer Analytics, Customer Experience, Web Analytics, Performance Metrics
Customer Reviews Are a Great Experience Online. Why Not Apply Them Offline, Too? Blog 2008-12-26 2,299 0 Digital Marketing, Social Business, Customer Analytics, Customer Experience, Voice of Customer, Performance Metrics, Chief Customer Officer
A Channel Attribution Problem: Do Marketing Affiliates Deserve All the Credit They Get? Blog 2008-12-12 3,152 0 Digital Marketing, Performance Management, Web Analytics, Chief Customer Officer, Employee Engagement
Web Analytics from Behavioral Segmentation to Targeting and Interactive Marketing Blog 2008-12-01 2,736 0 Digital Marketing, Customer Analytics, Web Analytics, Performance Metrics
Online Customer Reviews: Do They Help or Hurt? Blog 2008-11-15 3,050 0 Sales Performance, Digital Marketing, Social Business, Customer Analytics, Voice of Customer, Web Analytics
How Can an Awesome Online Experience Get Better? Here's Some (Unsolicited) Web 2.0 Advice for Manhattan's FreshDirect Article 2008-10-31 6,223 2 Leadership, Digital Marketing, Social Business, Customer Analytics, Customer Loyalty, Customer Strategy, Chief Customer Officer, Retail Sales
Fun With Web Analytics: How Could You Measure a Paperback Book? Blog 2008-09-07 2,935 0 Digital Marketing, Customer Analytics, Customer Experience, Performance Management, Web Analytics, Performance Metrics, Chief Customer Officer, Printing and Publishing
Customers Can Handle More Than One Channel, so Why Can't You? Interview 2008-08-20 6,754 0 Digital Marketing, Web Analytics, Customer Strategy, Chief Customer Officer, Employee Engagement, Transportation / Travel / Leisure
Coupon-o-Metrics: Has the Web Changed Coupon Use? Blog 2008-08-16 3,273 0 Advertising / Media / Public Relations, Digital Marketing, Customer Analytics, Customer Loyalty, Web Analytics, Performance Metrics, Chief Customer Officer, Customer Information Architecture, Manufacturing, Technology Implementation, Retail Sales
Quadrant Chart for Analytics Versus Multichannel Sophistication (Part III) Blog 2008-06-16 7,569 2 Digital Marketing, Customer Analytics, Customer Experience, Performance Management, Web Analytics, Customer Strategy, Performance Metrics, Chief Customer Officer, Technology Implementation, Retail Sales
March Beyond "Can't Manage What You Don't Measure" Blog 2008-06-06 5,299 6 Digital Marketing, Performance Management, Web Analytics, Customer Strategy, Performance Metrics, Chief Customer Officer
McKinsey Versus Me on Multichannel Marketing (Part II) Blog 2008-05-28 20,936 2 Digital Marketing, Customer Analytics, Performance Management, Web Analytics, Performance Metrics
What a Beggar Can Teach Us About Marketing Blog 2008-04-26 3,382 0 Digital Marketing, Web Analytics, Performance Metrics
A Good Web Analyst Is Hard To Find Blog 2008-03-30 3,867 0 Digital Marketing, Web Analytics, Performance Metrics
Top 7 Misconceptions About Web Analytics Blog 2008-03-20 2,457 0 Digital Marketing, Customer Analytics, Customer Experience, Web Analytics, Customer Strategy, Performance Metrics, Technology Implementation
Is Web Analytics the "Blush-o-Meter" We Have Been Looking For? Blog 2008-03-13 3,245 0 Digital Marketing, Social Business, Web Analytics, Performance Metrics
Who Cares About Web Analytics ... Blog 2008-02-26 2,035 0 Digital Marketing, Web Analytics
Web 2.0: The New Better Business Bureau Blog 2008-02-19 2,415 1 Leadership, Digital Marketing, Customer Analytics, Customer Experience, Voice of Customer, Customer Loyalty, Web Analytics, Performance Metrics, Chief Customer Officer
RFM Is Dead. Long Live RFEM Blog 2007-08-27 3,385 1 Digital Marketing, Social Business, Web Analytics
How To Measure Brand Equity With Web Analytics, Part 2 Blog 2007-08-17 3,809 1 Digital Marketing, Web Analytics
How To Measure Brand Equity With Web Analytics Blog 2007-08-09 5,856 0 Web Analytics
Hire People Who Care About Performance! Blog 2007-06-18 2,600 3 Customer Analytics, Web Analytics, Performance Metrics, Employee Engagement
Awesome Book on Web Analytics Blog 2007-06-04 3,306 1 Digital Marketing, Web Analytics, Performance Metrics
Do You Think "Life Time Value" Is a Metric or a Verb? Blog 2007-05-21 6,796 11 Digital Marketing, Customer Analytics, Customer Experience, Customer Loyalty, Web Analytics, Performance Metrics
Web Analytics Are Four-Dimensional Now (Or How Many Do You See?) Blog 2007-05-15 2,955 3 Customer Analytics, Customer Experience, Web Analytics, Performance Metrics
The Online-Offline Fusionist Blog 2007-05-14 3,554 0 Advertising / Media / Public Relations, Broadcast / Communications, Business / Legal Services, Computers / Technology, Customer Analytics, Customer Experience, Enterprise Technology, Web Analytics, Financial Services, Performance Metrics, Healthcare Services, Hospitality / Entertainment, Manufacturing, Non-Profit / Associations, Printing and Publishing, Pharmaceutical, Retail Sales, Telecommunications, Transportation / Travel / Leisure, Utilities / Energy
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