|
Don’t Buy the Book What’s Your Purple Goldfish?… Let Jeff Bezos |
Blog |
2012-01-09 |
1,044 |
Customer Experience |
|
Summit Bicycles tunes up customer experience to pump up loyalty and drive differentiation |
Blog |
2011-12-31 |
543 |
Customer Experience |
|
The Hilton Orlando makes a service recovery by proactively giving a ‘little something extra’ |
Blog |
2011-12-30 |
716 |
Customer Experience |
|
Izzy’s uses RFID to Flavor Up and Improve Customer Experience |
Blog |
2011-12-28 |
599 |
Customer Experience |
|
American Girl makes shopping childs play |
Blog |
2011-12-27 |
350 |
Customer Experience |
|
Have a Blue Christmas . . . with a Purple Goldfish from DIAGEO & Johnnie Walker |
Blog |
2011-12-25 |
459 |
Customer Experience |
|
Rebecca Minkoff packs a little unexpected extra in her bags |
Blog |
2011-12-23 |
554 |
Customer Experience |
|
State Farm satisfies a claim and then goes above and beyond with an unexpected extra |
Blog |
2011-12-18 |
2,081 |
Customer Experience, Financial Services |
|
Fairwinds Credit Union does the little extras |
Blog |
2011-12-16 |
317 |
Customer Experience, Financial Services |
|
Splash puts the fun into your car wash |
Blog |
2011-12-09 |
556 |
Customer Experience |
|
Firebox deliver sweets with every order |
Blog |
2011-12-08 |
418 |
Customer Experience |
|
Martin Guitar sounds off with a unique little unexpected extra |
Blog |
2011-12-06 |
283 |
Customer Experience |
|
Enviro Express stays top of mind and top of desk |
Blog |
2011-12-06 |
353 |
Customer Experience |
|
Classic Shine makes the follow up call after each service |
Blog |
2011-12-03 |
367 |
Customer Experience |
|
Red Eye Grille and their signature Oatmeal Cookie |
Blog |
2011-12-02 |
522 |
Customer Experience |
|
Take a walk on the Wilde side at the Cadogan Hotel |
Blog |
2011-12-02 |
359 |
Customer Experience, Transportation / Travel / Leisure |
|
Lancaster Hotel harnesses the buzz with this Purple Goldfish |
Blog |
2011-11-30 |
413 |
Customer Experience |
|
Purple Goldfish Top Ten List (#901-950) |
Blog |
2011-11-29 |
301 |
Customer Experience |
|
El Tiempo Cantina delivers salsa nirvana |
Blog |
2011-11-28 |
440 |
Customer Experience |
|
Los Cabos chips into the Purple Goldfish Project at #87 |
Blog |
2011-11-27 |
493 |
Customer Experience |
|
Bridgeton House Bed & Breakfast takes care of returning guests |
Blog |
2011-11-26 |
541 |
Customer Experience |
|
Little Nell Hotel in Aspen takes #custserv liftside |
Blog |
2011-11-26 |
540 |
Customer Experience |
|
Publix carries a little extra to your car |
Blog |
2011-11-25 |
470 |
Customer Experience |
|
Classic Audi of Orlando delivers the little extras of #cx |
Blog |
2011-11-24 |
443 |
Customer Experience |
|
The power of marketing G.L.U.E could increase your sales by 40 percent |
Blog |
2011-11-20 |
1,229 |
Customer Experience, Performance Metrics |
|
A signature thank you that literally creates a buzz from Image Brew |
Blog |
2011-11-19 |
333 |
Customer Experience |
|
At the Benjamin Hotel a good nights sleep is guaranteed in the city that never does |
Blog |
2011-11-17 |
305 |
Customer Experience |
|
A little unexpected extra in the shower at Hotel Nine Zero |
Blog |
2011-11-16 |
444 |
Customer Experience, Transportation / Travel / Leisure |
|
Rewind: The Purple Goldfish Project celebrates its second birthday |
Blog |
2011-11-14 |
483 |
Customer Experience |
|
Warning . . . Don’t read these #custserv food stories on an empty stomach |
Blog |
2011-11-12 |
630 |
Service and Support, Customer Experience |
|
Jay Baer has a signature calling card that will flip your lid |
Blog |
2011-11-10 |
422 |
Customer Experience |
|
Sometimes in #custserv, an ounce of prevention can be worth a pound of cure from Plymouth Rock |
Blog |
2011-11-09 |
614 |
Service and Support, Customer Experience |
|
DoubleTree Hotels: Where Little Things Make a Big Difference |
Blog |
2011-11-05 |
1,131 |
Customer Experience, Transportation / Travel / Leisure |
|
Dunn Brothers delivers the unexpected little extra to its fans |
Blog |
2011-11-05 |
728 |
Customer Experience |
|
Gigi’s Cupcakes corrects a mistake with a little extra frosting for lagniappe |
Blog |
2011-11-02 |
430 |
Service and Support, Customer Experience |
|
A great example of #custserv that lives up to its name . . . Always Care |
Blog |
2011-10-31 |
605 |
Service and Support, Customer Experience |
|
Lexus and its helicopter roadside assistance fly into the Purple Goldfish Project |
Blog |
2011-10-31 |
521 |
Customer Experience |
|
Purple Goldfish Project Top Ten List 18 (#851-900) |
Blog |
2011-10-29 |
499 |
Customer Experience |
|
Goldfish, Lollipops and a Wheel |
Blog |
2011-10-28 |
663 |
Customer Experience |
|
Purple Goldfish Hall of Famers: Class of 2011 |
Blog |
2011-10-19 |
451 |
Customer Experience |
|
A purple goldfish from PRIMO that is salty and sweet |
Blog |
2011-10-18 |
552 |
Customer Experience |
|
La Senza put the wraps on customer experience |
Blog |
2011-10-14 |
625 |
Customer Experience |
|
Hold the Phone… The 12 Most Awesome Custom Vehicles in the History of Mobile Marketing |
Blog |
2011-10-09 |
1,062 |
Customer Experience |
|
Top 10 most compelling reasons you need to change your marketing |
Blog |
2011-09-13 |
945 |
Digital Marketing |
|
#12 of 12 Types of Purple Goldfish (Handling Mistakes) – Chapter 24 |
Blog |
2011-09-08 |
471 |
Customer Experience |
|
#11 of 12 types of Purple Goldfish (Special Needs) – Chapter 22 |
Blog |
2011-09-07 |
607 |
Customer Experience |
|
#10 of 12 types of Purple Goldfish (Convenience) – Chapter 21 |
Blog |
2011-09-06 |
564 |
Customer Experience |
|
#9 of 12 types of Purple Goldfish (Waiting) – Chapter 20 |
Blog |
2011-09-05 |
618 |
Customer Experience |
|
#8 of the 12 types of Purple Goldfish (Added Service) – Chapter 19 |
Blog |
2011-08-31 |
572 |
Customer Experience |
|
#7 of the 12 different types of Purple Goldfish (Thank You’s) – Chapter 18 |
Blog |
2011-08-30 |
492 |
Customer Experience |
|
#6 of 12 Types of Purple Goldfish (Pay it Forward) – Chapter 17 |
Blog |
2011-08-29 |
670 |
Customer Experience |
|
#5 of 12 different types of Purple Goldfish (Guarantees) – Chapter 16 |
Blog |
2011-08-28 |
591 |
Customer Experience |
|
#4 of 12 different types of Purple Goldfish (First / Last Impressions) – Chapter 15 |
Blog |
2011-08-27 |
803 |
Customer Experience |
|
#3 of 12 different types of Purple Goldfish (Sampling) – Chapter 14 |
Blog |
2011-08-27 |
740 |
Customer Experience |
|
#2 of 12 different types of Purple Goldfish (In the Bag or Out of the Box) – Chapter 13 |
Blog |
2011-08-26 |
774 |
Customer Experience |
|
#1 of 12 different types of Purple Goldfish (Throw-In’s) – Chapter 12 |
Blog |
2011-08-24 |
589 |
Customer Experience |
|
The Fifth Ingredient of a Purple Goldfish (Sticky) – Chapter 11 |
Blog |
2011-08-23 |
754 |
Customer Experience |
|
The Fourth Ingredient of a Purple Goldfish (Expression) – Chapter 10 |
Blog |
2011-08-22 |
663 |
Digital Marketing, Customer Experience |
|
The Third Ingredient of a Purple Goldfish (Limited) – Chapter 9 |
Blog |
2011-08-22 |
593 |
Customer Experience |
|
Surprise and Delight & the Power of the Unexpected – Chapter 8 |
Blog |
2011-08-16 |
607 |
Customer Experience |
|
The ingredients or r.u.l.e.s for creating little unexpected extras – Chapter 7 |
Blog |
2011-08-14 |
801 |
Customer Experience |
|
Customer Experience: 12 little things that make a big difference |
Blog |
2011-08-12 |
15,887 |
Customer Experience |
|
Give Your Customers Something to Talk About – Chapter 6 |
Blog |
2011-08-10 |
623 |
Digital Marketing, Customer Experience |
|
Leveraging surplus, status and the gift economy – Chapter 5 |
Blog |
2011-08-09 |
601 |
Digital Marketing |
|
Purple Goldfish Strategy – Chapter 4 |
Blog |
2011-08-08 |
784 |
Customer Experience, Customer Loyalty |
|
What is lagniappe? A word worth traveling to New Orleans to get – Chapter 3 |
Blog |
2011-08-08 |
754 |
Customer Experience |
|
This isn’t Your Dad’s Marketing… Value is Becoming the New Black – Chapter 2 |
Blog |
2011-08-05 |
690 |
Digital Marketing, Customer Experience |
|
The Biggest Myth in Marketing – Chapter 1 |
Blog |
2011-08-02 |
773 |
Customer Experience |
|
What’s Your Purple Goldfish? An introduction |
Blog |
2011-07-31 |
1,019 |
Customer Experience |
|
Zane’s Cycles: Lessons in maximizing the lifetime value of your customers |
Blog |
2011-07-27 |
1,968 |
Digital Marketing |
|
Need your help with my next 12 Most post |
Blog |
2011-07-25 |
662 |
Digital Marketing |
|
Purple Goldfish Project Top Ten List #17 |
Blog |
2011-07-20 |
580 |
Customer Experience |
|
Maggiano’s has a fresh take on pasta with a little extra |
Blog |
2011-07-13 |
745 |
Customer Experience |
|
Apple replaces an iPad2 and goes the extra mile |
Blog |
2011-07-12 |
696 |
Customer Experience |
|
Purple Goldfish Video Podcast Episode #39 – Introducing Green and Golden Goldfish |
Blog |
2011-07-11 |
514 |
Customer Experience |
|
12 most amazing (yet little known) examples of marketing lagniappe |
Blog |
2011-07-06 |
1,145 |
Customer Experience |
|
Woodwinters delivers the vintners dozen |
Blog |
2011-07-05 |
621 |
Customer Experience |
|
Social Media is not the answer |
Blog |
2011-06-30 |
650 |
Customer Experience |
|
Jansport zips its way into the Purple Goldfish Project |
Blog |
2011-06-28 |
1,148 |
Customer Experience |
|
Scan this… Hangers Cleaners delivers on customer experience |
Blog |
2011-06-27 |
1,264 |
Social Business, Customer Experience, Innovation |
|
Foursquare check-in, pay with AMEX and get a little extra |
Blog |
2011-06-24 |
960 |
Social Business, Customer Experience |
|
It is the small things that make the difference at Southwest |
Blog |
2011-06-23 |
547 |
Customer Experience |
|
Social Media wake-up call… People talk to people, not brands |
Blog |
2011-06-21 |
1,132 |
Customer Experience |
|
Disney understands little things like language make a difference |
Blog |
2011-06-20 |
737 |
Customer Experience |
|
The Taco Truck gives a little extra that’s true to its ROOTS |
Blog |
2011-06-16 |
927 |
Customer Experience |
|
Purple Goldfish Video Podcast Episode #38 – Izzy’s |
Blog |
2011-06-13 |
678 |
Customer Experience |
|
Crystal Peak Lodge premieres with a private movie theater |
Blog |
2011-06-07 |
703 |
Customer Experience |
|
Purple Goldfish Video Podcast Episode 37 |
Blog |
2011-06-06 |
727 |
Customer Experience |
|
The 3 biggest myths about your customers and a common Goldfish |
Blog |
2011-06-05 |
522 |
Customer Experience |
|
Purple Goldfish, Golden Goldfish and Green Goldfish |
Blog |
2011-06-01 |
944 |
Customer Experience |
|
Are you giving extra? Amica Insurance understands the power of lagniappe |
Blog |
2011-05-30 |
2,042 |
Customer Experience, Financial Services |
|
Are you giving extra? Amica Insurance understands the power of lagniappe |
Blog |
2011-05-26 |
823 |
Customer Experience |
|
Hershey Lodge gives you a little extra and a kiss |
Blog |
2011-05-25 |
981 |
Digital Marketing, Customer Experience |
|
Chipotle’s RAOK lunch burritos deliver surprise and delight |
Blog |
2011-05-24 |
1,143 |
Digital Marketing, Customer Experience |
|
Omni Hotel has a marketing lagniappe that’s juiced |
Blog |
2011-05-23 |
678 |
Digital Marketing, Customer Experience |
|
In-N-Out uses simplicity, efficiency, code words and the bible to maximize #custserv |
Blog |
2011-05-22 |
2,162 |
Digital Marketing, Customer Experience |
|
Mitchells and Wufoo hug their customers with handwritten notes |
Blog |
2011-05-22 |
1,045 |
Digital Marketing, Customer Experience |
|
QR codes utilized by Taranta as a marketing lagniappe |
Blog |
2011-05-16 |
1,190 |
Digital Marketing, Customer Experience |
|
Purple Goldfish Strategy: Is Differentiation the key to GROWTH? |
Blog |
2011-05-15 |
1,772 |
Digital Marketing, Customer Experience |
|
LL Bean wins the #marchto800 in the Purple Goldfish Project |
Blog |
2011-05-13 |
835 |
Digital Marketing, Customer Experience |
