William Band

William Band

Forrester Research
Bill Band is a vice president and principal analyst at Forrester Research. He is a leading expert on CRM topics, having helped organizations define customer-driven strategies to achieve distinction in the marketplace for his entire career. Click here to download free related research from Forrester (free site registration required).
  • 0 comments 431 reads
    Posted on 2012-01-10

    I’ve just finished up several months of research digging into the best practices of how leading organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the organization and set it on the path toward continuous improvement. At the core of this trend is a desire by these organizations, especially in services industries, to domesticate their “untamed” or “invisible” processes that touch customers.

    In talking with nearly 30 organizations, consulting companies, and solution vendors, I found that instead of deploying slow-to-change packaged applications or building difficult-to-...

  • 1 comments 2,572 reads
    Posted on 2012-01-03

    The Top Thirteen Customer Relationship Management Trends for 2012

    What are the key trends that CRM trends that business and IT professionals need to pay attention to in setting your plans during 2012? Here are the top trends that I am tracking. My full report that spotlights our latest research and recommendations for how to compete in The Age of the Customer will be published in late January.

    1: Customer experience management moves beyond aspiration to strategy. More organizations will move beyond empty goals like becoming “customer-obsessed” and to define clear and actionable customer experience strategies. The strategy must meet three tests: 1) defines the intended experience; 2) directs employee activities and decision...

  • 0 comments 598 reads
    Posted on 2011-12-20

    I’ve just finished up several months of research digging into the best practices of how leading organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the organization and set it on the path toward continuous improvement. I found that these companies are moving from isolated business process management (BPM) and/or front-office customer relationship management (CRM) projects toward broader transformation initiatives across the organization. At the core of this trend is a desire by these organizations, especially in services industries, to domesticate their “untamed” or “invisible” processes that...

  • 0 comments 658 reads
    Posted on 2011-10-25

    The acquisition of RightNow by Oracle makes sense for both companies CRM solutions strategies. Oracle wants to beef up its overall “cloud” portfolio.  This is a strength of RightNow- one of the pioneers of the SaaS deployment model. It also needs a stronger play in the customer service sector- an area that salesforce.com targeted several years ago. This is the core domain strength of RightNow.

    RightNow has had good success, posting strong growth over the last several years –  but a  $250 million dollar software company  finds itself at an awkward size to compete against the giants like Oracle, SAP and Microsoft.

    The big risk to this deal is that the corporate cultures of Oracle and RightNow could not be more different. Oracle’s bare knuckle-approach to sales and how it treats customers is 180 degrees the opposite to RightNow’s ethos of client-centricity, and flexibility.

    Many clients that have chosen RightNow may not be happy to hear that Oracle is their new...

  • 0 comments 652 reads
    Posted on 2011-10-14

    As I mentioned in a blog post last April, in the midst of the buzz in the CRM technology world about “social” and “mobile” - I continue to see rising demand for customer management solutions that have a strong core of workflow and business process management capabilities. I call this phenomenon “CRM meets BPM.”

    I have just launched a research cycle to delve into the topic more deeply and would very much like get your perspective on this trend.

    This emergence of process-centric customer management solutions is being driven by an increasing recognition by companies, particularly in services industries, that if they want to deliver great customer experiences, they must learn how to get control over their “...

  • 0 comments 557 reads
    Posted on 2011-09-07

    Better customer experience drives improvement for three types of customer loyalty: willingness to consider another purchase, likelihood to switch business to a competitor, and likelihood to recommend to a friend or colleague. But how does that affect a company’s bottom line? Our models estimate that the revenue impact from a 10 percentage-point improvement in a company’s performance, as measured by Forrester’s Customer Experience Index (CxPi) score, could be in excess of $1 billion.

    My colleague at Forrester, Megan Burns, spotlights in her research how companies are using best practices to improve their CxPi score and capture untapped revenue growth opportunities:

  • 0 comments 1,097 reads
    Posted on 2011-08-23

    “Mobile CRM” is a hot topic with my clients. The emergence of ubiquitous high-speed broadband connectivity, smartphones, and tablet devices with enormous computing power and longer battery life, along with increased employee adoption of touchscreen devices in every sphere of life, are all trends that serve to liberate IT from the desktop.

    However, the state of mobile CRM solution support is fragmented. While there are platforms and solutions that cater to specific industries, no mobile CRM vendor currently offers out-of-the-box cross-industry functionality. The gap between the functionality available via desktop and mobile CRM applications is far from being bridged. And vendors sometimes adopt a single-device or single operating system (OS) strategy, limiting the range of devices and OSes available to companies.

    To help define a path for navigating this complex landscape, I interviewed 25 CRM solution vendors, systems integrators, mobile solutions developers, and user...

  • 0 comments 1,857 reads
    Posted on 2011-08-08

    Josh Bernoff, one of Forrester’s leading analysts, spotlights in a new report that we have now entered the Age of The Customer.  Empowered customers are disrupting every industry; competitive barriers like manufacturing strength, distribution power, and information mastery can't save you. In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers. The successful companies will be customer-obsessed, like Best Buy, IBM, and Amazon.com. Executives in customer-obsessed companies must pull budget dollars from areas that traditionally created dominance — brand advertising, distribution lockup, mergers for scale, and supplier relationships — and invest in four priority areas: 1) real-time customer intelligence; 2) customer experience and customer service; 3) sales...

  • 0 comments 814 reads
    Posted on 2011-06-09

    What are the right metrics to track the success of a CRM initiative? I just updated my report on this topic for 2011. The report illustrates over 70 different metrics and describes how to link them to business strategies and tactics.

    What’s new in the report? My clients are incorporating new measures into their portfolio.  In addition to traditional operational metrics, they are adding externally focused customer perception metrics. In particular, I see a rise in adoption of voice of the customer (VoC) metrics and “social metrics”:

  • 0 comments 1,043 reads
    Posted on 2011-05-23

    One trend in the CRM industry that is hot, hot, hot is “Mobile CRM.” Mobile CRM solutions– the ability to use handheld devices to manage sales, sales contacts, and customer service activities have clearly moved beyond their previous status as a specialized “nice-to-have” option and into the mainstream.  And, organizations are also rushing to find new ways to allow their customers interact with them through consumer-owned mobile devices.

    The emergence of ubiquitous high-speed broadband connectivity, smartphones and tablet devices with enormous computing power and longer battery life, and increased adoption by employees of touch screen devices in every sphere of life (iPhone / iPad / Blackberry) are all trends that serve to...