Wendy Soucie

I would really need to ask my friends about the “geeky” part. I also question the record or CD highlight.  I don’t often mention music so curious where that comes from.

Brazen Careerist Facebook App Infographic - Wendy Soucie

Brazen Careerist- Career Infographic

I am much more of a player on...

One way to move social business forward is to be social yourself. That means following a practice model like I do from the Social Media Academy for NCP – Network, Contribute, Participate.  Its hard work to do all three steps, but each one is critical to your success personally, and by extension to your organization. One of the ways I participate is to spend some time each week reading and commenting on blogs and shared content on the web. Here are a few of my responses from the comment sections.

What’s Quirky and why is this man talking about Luxury and Gen Y together?

Comments on  L2 conference...

The social media strategy question: To build a social media strategy, or suffer the confusion of mindless tactical efforts,  that is the question.

Over the past two years there has been a lot of education happening on social media – books, webinars, live presentations, videos, and podcasts. In the business to business (B2B) space, the education seems to be taking a longer learning curve. Not because there is more to learn, but because the businesses say they are looking at more proof of concept examples (and ROI). Social media strategy, content strategy and action plans are used interchangeably, but should they be? Are you confused over these terms yourself?

Ready to move forward yet?

Small and medium size companies, especially those in manufacturing, technical products and professional services, are now just gathering the troops to move forward with the social media channel.  Still, the majority of...

This is the second part of an interview I had at the end of 2010 with Brian Stokoe  who is the social media program manager for Caterpillar Inc. Stokoe shared some of his insights through submitted questions and a recorded interview that will also be posted.

How long have you been in your current role? What have you learned about social media that you wish you’d known sooner?

BRS: I’ve only been in this role only since October 1, 2010. Although in the previous roles, I have been associated with some of Caterpillar’s social media activity. For example, back in 2008, when Twitter was just beginning to gain attention, I set up the twitter account for Caterpillar. I hooked up the account with our press release rss feed, and it’s been Caterpillar’s primary twitter account ever since.  I’d say I’m still learning every day in this role. The landscape for social media can...