mysocialbusinessone banner

Login or Join
Charting the Course to Win in the Social Economy
A CustomerThink Thought Leader Community

ptalsky

  • Twitter
  • RSS
Follow on
Photo not available

Phil Talsky


Attensity
blog
all posts

Phil Talsky joined Attensity in 2006 and has held several roles in the product marketing organization here. He is currently the technical marketing manager, responsible for technical product deliverables supporting the field sales organization. Prior to joining Attensity, Phil has held product marketing and product management positions with several startups, including Aligo (acquired by Corrigo), Utopy and Baystone (acquired by Remedy).

 
 

Apple Finally Ships The iPad - So....How Do People Feel?

comment count 0 comments | 740 reads
Posted on Apr 05, 2010

So, the iPad finally shipped (okay, it's only been six weeks since the announcement, but it feels much longer, doesn't it?)  So, as a follow up to my post-announcement analysis, I wanted to see how people felt after getting their hands on the real iPad for the last day and a half or so.  As usual, I used Attensity Cloud to pull 50,000 Tweets on the iPad, and ran them through Attensity Analyze to perform my analysis.  And, overall, I do have to say that the results are probably very pleasing for Apple.

(For full disclosure, my iPad arrived Saturday afternoon.  Not real happy with the quality of service from UPS, but I can't fault Apple or the iPad for that.  It just aggravated me that the case showed up via Fedex before the actual iPad did!!)

Read more »

Republished with author's permission from original post by Phil Talsky.

The Apple iPad: Do People Like It? Will People Buy It?

comment count 1 comments | 2639 reads
Posted on Feb 09, 2010

Last week Apple announced one of the world's worst-kept secrets, the iPad.  Being the gadget freak that I am, of course I watched the announcement stream (amazingly, Apple didn't stream it directly, so I watched bootleg streams on another site).  I was actually surprised at how pedestrian the announcement was.  It really didn't seem up to the Apple standard.  It was low-key.

And, of course I planned to do an analysis of what others think about the iPad using Attensity Cloud and Attensity Analyze to extract purchase intent, understand general sentiment and feature-level opinions.  But I went about it in a slightly different way this time.  I looked at it in three different time ranges.  First, I pulled 20,000 tweets two hours before the announcement.  Then I pulled another 20,000 tweets two hours after the announcement, and finally, I pulled 15,000 tweets four days after the announcement.  I wanted to see how the sentiment was trending and what people were talking about before, during and after the announcement, and here's what I found.

Read more »

Republished with author's permission from original post by Phil Talsky.

MarketPlace

Customer Feedback Innovation: Integrating Structured and Unstructured Data to Drive Customer Satisfaction Improvements

[Sept. 9, 10-11 a.m. PDT] Instead of the multiple disparate approaches of the past, companies can now analyze and report on multiple surveys, using structured and unstructured data simultaneously. Learn how Nicor improved customer experience and raised satisfaction scores by leveraging customer insights along with the right strategies and action planning.

eMetrics Marketing Optimization Summit

[Oct. 3-7, Washington, D.C.] Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase their return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value.

Customer Experience Management (CEM) Certification Program

[Oct. 5-7, Scottsdale; Nov. 15-16, London] Innovate, Differentiate, Execute–Learn how from the leaders who did it. Packed with 200 templates, tools and fast affordable ideas, this 2-day workshop is your path to execution. Money Back Guarantee.

Sales Edge Summit: Engaging Customer 2.0

[Oct. 5-7, 9 a.m. - 12 p.m. PDT daily] This virtual Summit features thought leaders from the Founders Council of CustomerThink's SalesEdgeOne community. Learn how to sell more to buyers empowered by the Social Web. Engage with sales experts in nine interactive sessions covering sales strategy, processes and collaboration. All attendees eligible to win an iPad!

Global Customer Experience Management Certification Program

[Oct. 6-7, Barcelona] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers.

Canada's Customer Experience Strategy Forum

[Oct. 18, Toronto] Complete strategic framework, practical ideas and case studies from Canada Post and Capital One. Come learn from the professionals who delivered measurable results. Network with professionals, learn the secrets, get templates and checklists. Limited seating, so register today!

Lessons in Loyalty: How Southwest Airlines Does It - An Insider's Point of View

Southwest Airlines recognized long ago that they were in the customer service industry, they just happened to fly airplanes. They built and maintained one of the most faithful customer bases in existence today. Read this white paper to discover how to boost the level of customer loyalty in your organization.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

CEM Training and Certification

Patent-pending methodologies combine the art and science of Customer Experience Management.

On-Demand CRM Software

Use RightNow solutions to create the best possible customer experience while reducing costs.

Get your event or resource listed in the MarketPlace, reaching 300,000 business leaders monthly.
For more information, contact CustomerThink advertising sales.