Marc Meyer

The tug-o-war for your time when you participate on multiple social networks can be difficult. Who get’s it and who doesn’t?  Who get’s the honor of your participation can also affect your impact because THAT will be where you spend the bulk of your time. Where should you spend your time? On the networks that matter to you or on the networks where you HAVE to participate?

Does it matter if you create content or if you lurk?  It might, though either exercise require an investment of your time. The fact is, the more networks you’re in, the more likely that your content is going to suck in some of them. It’s the law of averages. You’re going to devote more time and effort to the networks that matter. For those that are of less importance, the content you create, should you even bother, will be diluted. So does the internal corporate network win then?

It Depends

You see,time, your precious time, is the primary commodity here regardless of where you...

I coach. I’ve coached for a number of years spanning every sport from basketball to baseball and I have to say with utmost confidence that most of my teams have had winning records and most of my players have learned something and have had fun along the way. But…There are always those teams and those players that either don’t get it, didn’t get it,  or don’t want to get it. “It” being the magic that is winning, learning, growing and having fun. Success.

It happens in sports. It also happens in the business world.  I for one love sports and business analogies, so for the sake of this post I’m going to draw some quick parallels between the success of a team and the success of a business, but I’m going to let you connect the dots.

Why do teams do well?

1) Constant communication with everyone. Whether they were the worst player on...

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011.

Things that I thought I knew about social media in 2011:

1)      That I knew what I was talking about

Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about social, if not more, than I did. Can you say bite your tongue?

2)      That the whole ROI thing would have sorted itself out by now

We’re getting closer, more and more corporations seem to now understand that you need to associate some type of KPI to a social initiative, which is a start in the direction of measurement; but you still had the camps of “you...

More than 2 years ago Jason Breed and I decided to create a Tweetchat.  The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we  would collaborate on 3 questions and off we would go to promote it for the following Tuesday. We also decided to create a killer, award winning, website thanks to developer Terry Mckyton that would captures all of the conversations in real time and even allows you to tweet from the site, but other than that, we were ready to go have Tweetchats. Boom.

When Jason first called me, he was looking for ways to  brand  his previous company. At the time, the Tweetchat, “...