Marc Mandel

Marc Mandel

Strativity Group
Customer Experience transformation consultant.
  • 0 comments 468 reads
    Posted on 2012-04-24

    How many times have you seen a sales training program that claims to teach us how to "close any prospect in one conversation" or something similar? I know I have, and in fact have attended many of those programs personally hoping to learn the secret of great salesmanship. I came away from those programs feeling a little short changed, however because most of them - yes, even the good ones, rely on some degree of trickery or salesman slight-of-hand in order to close the prospect.

    In thinking about my own dealings with clients and sales prospects in all stages of business development I have developed an understanding that leads me in a contrarian direction to what most of the gurus preach in their programs. Indeed, closing a sale should be a non-event. Let me try to explain.

    Too many of us rely on a selling process that is very inward facing. We satisfy our own sales process milestones in order to advance the sale through the funnel - initial meeting, needs discovery,...

  • 0 comments 535 reads
    Posted on 2012-04-24

    We've already taken a number of close looks at the payers and how healthcare reform coming out of the current administration is forcing the powerful hand of change, but let's take a fresh look at providers and especially, hospitals.

    Having had the personal misfortune of being a patient in a hospital a month ago for my very first time, I wanted to share some observations about the experience.

    While I came into the hospital via the emergency room and because I was transported by ambulance I was wisked into the triage process rather than being left for an unpredictably long amount of time in the waiting room, being brought in was where the positive patient experience ended and the mismanagement and bureaucracy began.

    The admitting nurse took my name and insurance information while another took my vitals.The grilling continued with duplicative information being provided to a series of interrogators for close to 20 minutes prior to them strapping on my ID wristband...

  • 1 comments 687 reads
    Posted on 2012-03-28

    As I write this post, I just completed a limited review of the primary Voice of the Customer platform companies, looking for their specific positioning relative to multichannel VoC. While I'd never claim that my search was exhaustive, I'd strongly suggest it was inclusive of most of the top players and some of the secondaries. What I found surprised me and I think shows a clear opportunity gap in the VoC platform space that needs consideration and hopefully, innovation.

    Most of the companies I reviewed have recently upgraded their platforms and related website collateral to reflect the notion of multichannel VoC. For those uncertain about what I mean by multichannel VoC, consider how many ways a custmomer has to communicate either with, or about a company. We can certainly write emails. Surely posting on social media websites has become the norm. Calling the company remains available to us. Even postal letter writing. Of course these same companies also send us invitations...

  • 0 comments 1,758 reads
    Posted on 2011-07-23

    As I’ve often written and spoken about, we as professionals in our respective industries and companies need to come to terms with the opinion that employees, our human capital create our company’s customer experience. As a collective of individuals, employees set the cadence and tone of their customer interactions, decide when and how to empathize, agree to break down previous organizational challenges such as inward facing silos or product centric thinking and truly align with customers and delight them.

    Highly engaged employees who are empowered to truly serve their customers and who have the right mindset of how to are often rewarded with customer delight, loyalty and profits for their employer. Conversely, those that are simply going through the motions in their customer interactions are often transparent in their detachment and will soon be seen for who and what they are by both coworkers and worse, customers.

    This holds true for all employees, whether customer...

  • 0 comments 3,018 reads
    Posted on 2011-04-08

    Today's announcement from Kana Software about their acquisition of Overtone, one of the early generation text analysis tools companies with a handful of very strong enterprise accounts and half-way decent software caught my attention. Overtone was by no means the first text analytics platform to get acquired and rolled into a larger stack. Indeed, nor will it be the last. I've felt very strongly over the past four or five years that text analytics as a component and not a solution onto itself, given the nature of data and the fact that structured data plays an integral role in operational analytics and the desire for holistic intelligence and insight is critical.

  • 0 comments 1,122 reads
    Posted on 2011-04-07

    It seems that I'm noticing a greater than ever number of once significant retailers closing their doors. Only last month I wrote about Borders and how in my opinion, had they spent half as much effort and resources innovating a unique and memorable Borders customer experience rather than trying to mimic Barnes & Noble, they'd likely be still relevant and even potentially dominant. Today, I'm going to write about Blockbuster, unfortunately in a very similar vein. 

    I remember the first time I visited a Blockbuster video store. It was years ago, when the video industry was littered with independents renting VHS tapes because at $129 for a movie they were just too expensive for most of us to buy. That was long before the DVD, let alone video on demand and iTunes. I remember walking in with my friends, taking in the seemingly endless number of movies on the shelves and wondering how I'd ever run out of video entertainment again.

    That was a lifetime ago, it seems.

    ...
  • 0 comments 1,185 reads
    Posted on 2011-04-01

    As a professional Customer Experience Management practitioner, I have come to realize that while I have a good eye for a great experience, I am also a tough customer. I am tough because I've seen what great customer experiences can be, and often feel that anything else other than great is simply a let down. One such experience happend to me this week, personally, and I wanted to share my thoughts about it with you.

    My wife and I decided to visit Walt Disney World for a long weekend in the sun given a long and ardous winter in New Jersey. Disney has always been a place I held in high regard, both in terms of the memories it created in me growing up and more recently as an adult going back. Disney has even begun selling its secret sauce to others looking to emulate the "Disney Experience" in their own efforts. Having not been there in years, I was so looking forward to the time away and revisitng some of that magic, myself.

    While it is not my intention to use this...

  • 0 comments 825 reads
    Posted on 2011-02-23

    I just had the pleasure, or maybe experienced the sheer pain and agony of visiting one of the Borders Books locations slated to close as part of their bankruptcy process. The store's specific location doesn't much matter, but for simplicity sake, let's say it's a high traffic mall location. I've been at the store before on prior mall excursions and the store was surprisingly empty each time I went. The specific location is a large, single floor floorplan with approximately 15,000 square feet, if not more. Typically on prior visits there were no more than 20 or 30 other shoppers there each time I went. Somewhat surprising considering the busy mall foot traffic just outside the door.

    Today's visit was very different. There were hundreds of people in the store, literally arguing with one another about who'd be able to take the last $1 2011 swimsuit wall calendar or generic James Dean poster. The walls and windows, you see, were plastered with huge signs saying the store is...

  • 0 comments 1,903 reads
    Posted on 2011-02-19

    A great deal has been written in the business press in the past week, at first anticipating the bankruptcy of Borders Bookstores, and then reporting on it. Borders, one of the largest and presumably most successful booksellers of our time is closing, or at least, downsizing into oblivion. The changing markets, the on-going shift to digital, and consumer demand for convenience as much as price, and ultimately, the lack of strategic differentiation and customer-focused innovation appears to have done in the once leading chain.

    While I'll say I've been a fairly loyal Borders customer, my loyalty, if in reality at all is largely a function of laziness. My local Borders is approximately 8 minutes closer to my home than the nearest Barnes & Noble. I frequented Borders because the one nearest to my house is also joined at the hip by another large, favorite retailer of mine, Best Buy. And, if truth be told, the third store in the same plaza is a favorite of my wife's who I can...

  • 0 comments 1,454 reads
    Posted on 2011-02-17

    I have had the great fortune to work with numerous insurance companies in the past five or six years, both in terms of assiting with their own business processes and orgnaizational culture in an effort to drive a more innovative and customer centric environment. I've been fortunate to call many of these clients and more so, professionals who work there, friends. Many of these people have come back into my life in the past two or three years, specifically seeking ideas and process to create superior customer experiences both in terms of their broker dealers and consumer policy holders. These companies have begun adopting customer centric thinking and recognize that superior customer experience will deepen the relationship with the outside ecosystem of agents and consumers and ultimately drive loyalty and uplift in lifetime value of each member, participant, policyholder and agent.