How many times have you seen a sales training program that claims to teach us how to "close any prospect in one conversation" or something similar? I know I have, and in fact have attended many of those programs personally hoping to learn the secret of great salesmanship. I came away from those programs feeling a little short changed, however because most of them - yes, even the good ones, rely on some degree of trickery or salesman slight-of-hand in order to close the prospect.
In thinking about my own dealings with clients and sales prospects in all stages of business development I have developed an understanding that leads me in a contrarian direction to what most of the gurus preach in their programs. Indeed, closing a sale should be a non-event. Let me try to explain.
Too many of us rely on a selling process that is very inward facing. We satisfy our own sales process milestones in order to advance the sale through the funnel - initial meeting, needs discovery,...






