Kevin OBrien

Kevin OBrien

echogravity
Kevin possesses a winning track record for transforming small market organizations into large thriving entities. His expertise exists in executive level business strategy for technology and software companies and has been responsible for outcomes that include leading organizational structure and growth, optimizing sales and marketing strategies, and driving the efficiency/effectiveness for entire corporate operations.
  • 0 comments 115 reads
    Posted on 2012-05-22

    Nobody likes to cold call, but it is the way of life. At echogravity, we talk about inbound marketing and how to drive traffic to your web site via SEO, social media and content, but a solid sales strategy requires that people get on the phones and push the front forward. Yes, the connection rate is low and the chance of success is dismal, but there are ways to overcome the fears associated with picking up the phone and working on the skills that breed increased success.

    Most companies we talk to don’t have an inbound marketing engine that lays up a stack of new leads to call on. So, if your company is looking for new business and relies solely on your sales team to land deals, they should try these cold calling tips to get over their fears and hesitations.

  • 0 comments 280 reads
    Posted on 2012-05-09

    IT staffing sales is not an easy job. In fact, it is quite difficult, and that is why those that excel end up making quite a nice living. In a mature market where buyers are savvy, breaking down doors is a tough task to accomplish. However, becoming successful is a feat that new reps can achieve by building a base of self confidence and a can-do attitude. I remember a quote by Zig Ziglar , a historical motivational speaker, that talks to this very topic: “We all need a daily check up from the neck up to avoid stinkin ‘thinkin’ which ultimately leads to hardening of the attitudes”. Although a large part of selling relates to the mental state of the person, there are additional steps that, when applied, can help your team from becoming their own worst enemy in the sales process.

    Here are 5 ways to position sales reps for...

  • 0 comments 324 reads
    Posted on 2012-03-22

    Analysis on analytics with many of our new clients shows that the usual visitor to the web site looks and smells like a job applicant. How do we know? Because the path of travel is HOME>CAREERS or HOME>CONTACT US. For most companies this is great, especially those that are trying to recruit new applicants. However, it’s typically not the desired long term result. Sure, maybe you have an open job that you want to get filled, but do you want 80+% of your site traffic to be job applicants? Probably not. In fact, it’s probably accurate to say that most companies are looking for more new clients than new job applicants. If this is true, your web site should be designed with activities that drive new client traffic, not job applicants.

    There are a few quick ways to address this dilemma.

  • 0 comments 862 reads
    Posted on 2012-03-13

    You're Fired!A strategy that we strongly recommend with our clients and customers: hire slow and fire fast when evaluating sales and marketing personnel. We can’t understate this concept. As a side from other articles that refer to this particular strategy, we’ve decided to talk about the derivative of the entire hiring spectrum and focus in our area of play which lands squarely in the S&M function. This model should apply to all areas of a company, but not nearly as much as with sales and marketing. In this article, I’ll focus on the Sales side of the house and will address the Marketing side in an article next week.

    In our humble opinion, hiring...

  • 0 comments 528 reads
    Posted on 2012-02-22

    Peter Gotz - lightweight wrestler of the world (LOC)I’ve interviewed hundreds of sales people for clients over the past 10 years. All and all, there is a reoccurring certain genetic make up that comes with those that really succeed as the top producers year in and year out.

    Simply put, it’s broken down into a few specific traits:

    Drive

    Some people are driven and some people say they are driven. There is a wide disparity between the truth and the tale. Every sales person in an interview says that they have drive, but how do they display this? What is their...

  • 0 comments 1,281 reads
    Posted on 2011-10-29


    As we approach yet another Halloween season, we think about all of the scary things in the workplace and ponder their effects on our job. And, as the year winds down, sales managers are tagged with determining quotas for 2012 and measuring reps on 2011 results; a most scary exercise.

    Part of the new year planning process always includes assessing what new additions will be made to the sales force- not an easy task. We all know that hiring sales reps is a very difficult undertaking since we have no idea as to whether or not the person can perform. This process could produce a deadly outcome if the wrong decisions are made.

    As part of the Halloween theme, we’ve identified 5 scary creatures that should be avoided (or terminated) as you plan your 2012 sales personnel strategy.

  • 0 comments 681 reads
    Posted on 2011-10-06

    For years, companies like IBM, Oracle and Microsoft have provided hundreds (maybe thousands) of outbound cold calling lead generation services to reseller partners looking to move product and software. In fact, it was commonplace for these Tech giants to provide call lists to their partners, while engaging these lead gen companies as a fee-based service in order to make headway into specific markets where they have had difficulty penetrating. It was a strategy that gave these massive companies a huge secondary sales network on the streets, without having to bear the costs of the sales organization. For years, these programs gave hope to the little guy hoping to become a platinum reseller for companies like Microsoft and IBM.

  • 0 comments 1,299 reads
    Posted on 2011-08-12

    Since we’ve been marketing to (and with) Contact Center Outsourcers, we’ve come across a common scenario. The Cliff’s Notes Version of what we hear is as follows: We’re a Contact Center that uses software>We’ve developed our own platform to use with our clients>We’ve modified it to the point where we think it is a fantastic, game changing product>It’s good enough to take to market as a standalone product>We will become a provider of technology, as well as a call center outsourcer.

    We have heard this from at least 10 different companies in the call center space and the trend continues to grow. Why? Because the executives of these businesses want to expand their revenue models beyond selling call time and conversions. The one-to-many recurring revenue model is too attractive to pass up. However, it’s a very different business, requiring a different set of skills and operational capabilities.

    Therefore, since we’ve been on both sides of the fence, we decided to list the...

  • 0 comments 812 reads
    Posted on 2011-06-24

    At echogravity, we commonly associate sales organizations to farmers. Each year, farmers continue to sow their fields in order to reap the results from their back-breaking labor. Each Spring, they plant seeds in hopes of landing the big crops when it comes time to harvest. Farming requires a very specific process, with input from external resources and forces (pesticides, weather, machinery) in order to get things just right.

    In sales, a very similar process occurs. The team plants seeds of opportunity in a targeted market and works the crop with input from external forces (pre-sales, budgets, proposals) with the hopes of generating revenue.

    With farming, there is little room for error. The farmers know how to treat each season with the right touch, always making sure that modifications are taken care of in the appropriate way to get the desired result. Sales is no different.

    I’ve seen many approaches to sales and have noticed a common set of habits that lead...

  • 0 comments 1,119 reads
    Posted on 2011-06-15

    Over the past few years, I’ve been heavily engaged with the data on LinkedIn. As a head of marketing for a contact center software company, our department was charged with identifying individual contact information in our target market. LinkedIn was one of the tools we used to accurately identify and determine the identity of our well-defined buyer personas. There’s no question that LinkedIn was an integral part of our strategy in connecting with these individuals. However, we always questioned whether or not the buyers were LISTENING on the site coined as the Business Social Network. Posting and maintaining a profile on LinkedIn is very different than being an active participant on the platform.