Nobody likes to cold call, but it is the way of life. At echogravity, we talk about inbound marketing and how to drive traffic to your web site via SEO, social media and content, but a solid sales strategy requires that people get on the phones and push the front forward. Yes, the connection rate is low and the chance of success is dismal, but there are ways to overcome the fears associated with picking up the phone and working on the skills that breed increased success.
Most companies we talk to don’t have an inbound marketing engine that lays up a stack of new leads to call on. So, if your company is looking for new business and relies solely on your sales team to land deals, they should try these cold calling tips to get over their fears and hesitations.









