If you want your company to be known as an expert online you need to earn attention and credibility among the folks you want to engage with. The best way to do that is to start a blog – packed with relevant, compelling information that demonstrates passion and a unique point of view about your chosen subject.
OK, check. Now what. How do you actually get someone to notice what you have to say? Answer: by using a mix of social media tools that help you let them know that you’re out there.
The tools you use will depend on the nature of your subject matter and the people you want to engage with. Plus remember, social is exactly that. Succeeding in social media isn’t about a one-way broadcast of your stuff, it’s about participating in an on-going conversation that’s already occurring.
...
As customers and consumers become more active in social media, they’re gaining access to the wealth of constantly evolving information that resides on the web and increasingly contributing their own knowledge of brands, products and services. At the same time millions of businesses – big and small – are dipping their toes in social and trying to figure out a) how best to mine the customer insight they find there and b) testing the water with various initiatives that typically fall into three categories:
