Denis Zenkin

Denis Zenkin

Bitrix, Inc.
Denis Zenkin has 15+ years’ experience in high-tech marketing. He currently leads global marketing at Bitrix, Inc. – a multi-national developer of Enterprise 2. and website management solutions with a special focus on SMB. Denis is a frequent speaker at industry-specific events covering social-enabled intranet technologies, and regularly publishes articles on E2. adoption practices.
  • 0 comments 761 reads
    Posted on 2011-01-11

    Everyone who carefully monitors the mass media landscape in regard to cloud computing may observe a certain contradiction among industry analysts and opinion leaders. In some cases, different research teams within the same organization contradict each other.

    In the U.S., optimistic scenarios forecasting a very-soon-to-happen mass conversion to SaaS-based business applications dominate. There is a noticeable background of neutral voices cooling down the euphoria. And sometimes you can hit on a conservative judgment challenging the market predictions with well-grounded observations of the real world. The funny thing is that in Europe things are turned inside out.

    Confusing Signals

    Gartner consistently trumpets SaaS market growth, forecasting revenues to reach $9bn in 2010,...

  • 0 comments 765 reads
    Posted on 2010-12-17

    Hybrid licensingHybrid licensing

    The debate over what's the better choice, proprietary software or open source has been raging on forever. But when it comes to web content management (WCM), the best solution may actually be a compromise of the two.

    Ask a WCM open source solution provider what the major advantages of their offering is compared to proprietary software and most probably you will get the “vendor lock” argument among the top three points.

    Scary movie

  • 0 comments 1,756 reads
    Posted on 2010-12-02

    Recently I came across a very interesting article by Gary Flood at Computer Business Review magazine. Although one could get lost in the dozens of similar pieces published around the globe each day, I am really grateful for the social media use cases Gary outlined. Organizations looking for best practices in social media strategies definitely still suffer from the lack of valuable advice for real-life implementations. We are at the dawn of this technology as a valuable marketing tool and there’s never too much of a good thing.

    What I didn’t like here is the evident mixing of social media, web 2.0 and intranet technologies. When reading the article, one may think that web 2.0 is...

  • 0 comments 1,061 reads
    Posted on 2010-11-09

    Socially-enabled intranets deliver obvious advantages to a wide range of verticals within an organization. The latest Intranet 2.0 Global Survey from Prescient Digital Media reveals the key business drivers behind Enterprise 2.0 initiatives: knowledge management, employee collaboration, team sites, employee engagement and executive communications. The 2.0 Adoption Council adds some business benefit flavor to this discussion, stating that with intranets organizations are primarily looking for increasing productivity (23%), better employee communication (22%) and corporate culture (16%).

    Naturally, business owners can improve decision-making, maximize employee efficiency, monitor performance, implement pervasive business processes and secure knowledge continuity. IT departments can streamline project management, while financial departments experience better business visibility...

  • 0 comments 1,068 reads
    Posted on 2010-10-28
    A recent post from Forresters senior analyst Augie Ray made me think there is something wrong going on in the social media field that really threatens search engine performance and web information discovery in general.

    Ok, here is the story. On Oct 13, Bing announced that it has added the Facebook likes in the search results formula. Good news. At first glance it seems this feature does extend the result relevance. Naturally, the more people who liked the website, the better it matches the user expectations. However, whats in a like? Do people cast their vote because they really recommend the website? Or is there something that makes them press the obtrusive button?

    ...
  • 0 comments 862 reads
    Posted on 2010-09-19

    I spent last week on a business trip to several European countries meeting partners, customers and the press, all of which gave me an extremely valuable feedback from the market. It even made me think that in some cases, vendors of intranet solutions are a long way away from real life.

    The most important finding I made was that there is no such thing as intranet solutions market in Europe. When people hear the word intranet, they normally think of some expensive, customized, difficult-to-maintain system affordable only by large enterprises. They can hardly imagine that an intranet can be out-of-the-box, require a minimum assistance, and cost less than 3,000 Euro. And in no way it can meet the basic requirements of small and medium-sized businesses.

    It may sound weird, but Ive found that selling intranets to SMBs should in no way be based on actually selling an intranet...

  • 0 comments 1,702 reads
    Posted on 2010-08-30

    Recently I came across a very interesting discussion in the Intranet Professionals group on LinkedIn where Margaret Pinchen, intranet manager at AB SKF, investigated the advantages of moving web communications tools to a single platform instead of using different solutions for website management and intranet.

    The conclusions would seem to be obvious. Surely there are a number of obvious advantages, which come with a single platform running the organization’s web applications. However, the main issue here is the choosing the proper platform, one that is capable of covering the whole range of requirements and natively designed for interlayer communications. Otherwise, the organization can face serious integration difficulties and reduce the chances of a successful platform implementation.

    Intranet solutions currently on the market can be divided into two parts: the ones targeting solely intranets and the ones that are...

  • 0 comments 1,332 reads
    Posted on 2010-08-23

    Modern intranet solutions have grown far beyond being just simple collaboration and communication tools. However, the sector itself is still too young to have developed a hard-and-fast list of obligatory features, and vendors are actively expanding their functionality by introducing more task-oriented tools.

    In fact, the industry is moving towards adopting the full range of features to provide customers a self-sufficient platform for internal work. Ideally, an intranet should serve as a universal interface with a full range of capabilities necessary to solve business-critical tasks.
    The latest trend in intranet development is powering the products with handy tools for business process automation (BPA). At first glance, including this feature may appear to be misguided. Large enterprises normally use legacy tools like Oracle BPM Suite, Microsoft BizTalk, or IBM WebSphere Process Server to connect...

  • 0 comments 1,513 reads
    Posted on 2010-08-17

    Back in the end of 1990s, I witnessed an extremely interesting metamorphosis in the anti-virus market. The way the things happened would have been perfect for inclusion in Rick Chapmans In Search Of Stupidity bestseller. A dominant player in a European country which held as much as 90% of the market lost its position to a minor competitor in only two years.

    What was the reason for such a total transformation on a more or less mature market? While many opinions were expressed by the market analysts, they have at least one thing in common: the company was too reluctant in covering new operating systems. While it was stuck in the old DOS-era mind frame similar to the 640K ought to be enough for anybody attitude (often misattributed to Bill Gates), the competitor started to actively expand on Windows and Unix platforms.

    Despite the evident market signals, the company continued to insist on...

  • 0 comments 1,436 reads
    Posted on 2010-08-12

    Social tools in the enterprise environment can basically be divided into two categories: internal and external.

    Socially-enabled intranets bring organizations a plethora of advantages for unleashing the power of creative communities, capitalizing on the social dimension of employees and as a result improve their market position, offering products which better reflect market demand.

    By using external social media tools like Twitter, Facebook and LinkedIn, the Two-Point-0ed enterprise enjoys better interaction with opinion leaders, prospects and the entire community, increasing sales and getting valuable feedback.

    There will always be the difficulty of finding a balance between business opportunities and the accompanying threats that arise with each step in making the enterprise more social. Intranet security issues are normally solved in the process of software implementation. The case with external social media tools is much different.

    The...