Dave Kurlan

Dave Kurlan

Kurlan & Associates
Dave Kurlan is a top-rated speaker, the best-selling author of Baseline Selling, and a leading expert on Sales Force Development. He is the founder and CEO of Objective Management Group, Inc., the leading developer of sales assessment tools. He is also the CEO of Kurlan & Associates, Inc., a leading sales force development firm.
  • 0 comments 370 reads
    Posted on 2012-02-04

    On the eve of Superbowl XLVI Weekend, an article in the February 3, 2012 issue of the Boston Globe discussed Patriots Coach Bill Belichick's place in football history.  In the story, written by Michael Whitmer, Belichick says, "You do your job, take care of your business, and hopefully good things will happen.’’

    Whitmer says it’s the same approach he takes with his teams and players, no matter what they’ve accomplished."  Tom Brady, the Patriot's equally brilliant quarterback, is quoted as saying, “He treats minicamp like it’s the week of the Super Bowl.  The pressure is always on. We joke, because every day he comes into the meeting and he goes, ‘Alright guys, this is a big day,’ and we always joke that he should walk in one day and say, ‘Guys, this day’s not super important. Whatever we mess up today, don’t worry, we can get to tomorrow.’ That’s how he approaches it, every day is meaningful, and I think as a player you come...

  • 0 comments 118 reads
    Posted on 2012-02-03

    In just the first minute of your interview with a sales candidate you should know whether you don't want that candidate working for you.  Think about it.  If you decide in minute one that this candidate is NOT for you, there are options.  You can end the interview and find yourself an hour that you didn't expect to have.  You can complete the interview for practice or you can do it to see if the candidate succeeds at winning you over during the remainder of the interview.  If you can be won over after you have written a candidate off, that is exactly what you want in a salesperson.

    What should you look for in the first minute that would suggest you don't want this candidate?

    It depends on what you want in a candidate.  Most clients provide me with wish lists. in addition to a candidate's sales ability, clients want the candidates to possess certain traits that appeal to the clients.  Most of those traits are unnecessary.  Many of those traits only serve to make the...

  • 0 comments 357 reads
    Posted on 2012-01-30

    Everyone has a plan.

    Some plans are better than others because they contain all or most of the necessary steps and sequence them in an appropriate order.  Most plans have gaps where steps should be and the sequence doesn't lend itself to success.

    One area where we see this occur repeatedly is when companies are about to hire a Sales VP or Director AND they want to evaluate their sales force too.  For some reason, many choose to delay the evaluation until after the VP is in place when in reality, the evaluation should be used to help them select the new sales VP.

    Sales VP's aren't like stretchy clothing where one size fits all.  You must be able to choose a VP based on the needs of the organization.  Some of those needs are well known but others, not so much.  Take the quality of the sales managers that would report up to the VP, as well as the salespeople who report to those managers.  Do the sales managers need to be developed?  If so, what kind...

  • 0 comments 449 reads
    Posted on 2012-01-25

    Some industries still break-in their salespeople by putting them on the phone and having them dial - more than one hundred times a day - and attempt to schedule appointments.  You still receive calls like this from new, and sometimes not so new salespeople selling insurance, investments, copiers, office supplies, commercial real estate and long distance phone services.

    Today, more salespeople are using the Social Network to find opportunities.  Whether it's incoming leads from Blogs, researching and requesting introductions on LinkedIn, or simply finding the target audience from a Google search, salespeople are using these tools to connect more and more often.

    Of course, one thing that will never change is word of mouth.  Referrals and introductions from happy customers and clients will always be the finest method for generating new business.

    Given all of the options, which salespeople are smartest?  Is it those that are cold calling, those who are getting...

  • 0 comments 227 reads
    Posted on 2012-01-12

    Money MotivatedI hear this very often:  Dave, your assessment said that Joe was not money motivated but I disagree.  It seems like Joe is in here every month asking for more money.

    Me: Tell me about that.

    Client: Well, he says he isn't earning as much as he's worth so he hits us up for more salary or demands an increase in commissions.

    Me: So what you are saying is that he is demanding that you pay him more money.

    Client: That's right.

    Me: In my experience, a money motivated salesperson simply sells more to earn more - that's the motivated part of money motivated.  It seems that rather than doing that, Joe is asking you to give him more money.  He feels entitled but isn't doing anything about earning it.  It's like he's on welfare and...

  • 0 comments 441 reads
    Posted on 2012-01-06

    Unless you lived in a cave in Afghanistan during the past two months, you heard about the scandal involving people associated with Penn State University's football team and coaching staff.  I won't discuss any of the nastiness but I do want to discuss the latest step in their recovery.  Today officials at Penn State will introduce Bill O'Brien as their first new head football coach in nearly 50 years.  He will be responsible for rebuilding the football program and through that, the image of the school.  That will be one difficult job and it begins immediately.

    Today, Bill O'Brien is still the offensive coordinator of the New England Patriots.  Because the Patriots are the #1 seed in the playoffs, Bill O'Brien has another challenging job - preparing and helping the Patriots offense, led by future Hall of Fame Quarterback Tom Brady, to compensate for their...

  • 0 comments 391 reads
    Posted on 2012-01-05

    I just finished a great novel called Law of Nines.  A traveler from another world visits Earth in hopes of saving her own world.  They have no technology where she comes from but they do have magic.  Alex, the main character, just can't wrap his hands around the magic.  Jax, the alien, tries to help.  She said, "that little black thing you talk to where messages appear - in our world, that would be magic but we would do it without the black thing.  That box that brings you up and down in a building - to me that's magic.  Those enclosed carriages without horses to make them travel?  Magic."

    Neither world could live without what they have but they simply have different names for them.

    We don't talk about it much but sales has a lot of magic to it.

    We disguise the magic and call it art, but when people are unable to describe how it actually works it must...

  • 0 comments 289 reads
    Posted on 2012-01-03

    We went to the movie, We Bought a Zoo and while it wasn't the comedy we expected it to be, it did have this: 20 seconds of courage.  Several times during the film, it was necessary for one of the characters to possess 20 seconds of courage; for Benjamin to meet the woman he would marry, for Dylan to knock on Ellie's window, for Benjamin to confront the escaped grizzly bear, and for MacCready to hold off the lion while in its cage.

    Terry recommended that I read Unbroken - A World War II Story of Survival, Resiliance and Redemption.  It was a tremendous book and I leaned so much that I never knew about that war.  But more captivating was the story about...

  • 0 comments 372 reads
    Posted on 2011-12-20

    This is the time of year for traditions.   While most are family traditions, an analysis would reveal that the processes for buyers and sellers alike are filled with traditions: habits, learned behaviors, and standardized questions and comments.  Today I am initiating a tradition on my Blog by republishing this holiday flavored article (from exactly one year ago today) that addresses those buying and selling traditions.

    If you attend a performance of the Nutcracker or simply listen to some of the suite during the holiday season, one of the selections you'll hear is the "Dance of the Sugar Plum Fairy".  Perhaps you can't match the music to the title but if you listen to the first 30 seconds of this version you'll instantly recognize the melody.

    You've surely heard this before, even if it was only in a television commercial.  But can you identify the...

  • 0 comments 472 reads
    Posted on 2011-12-14

    hopiumI was working with a client's sales team yesterday and one salesperson shared that he had given up his "hopium" addiction.  Hopium?

    It's a new term - I couldn't find any documented use of the word prior to 2008 and most references are from the past couple of months.  It's in the urban dictionary but not the traditional dictionary.  Hopium is defined as a combination of Hope and Optimism.  Okay, that makes sense.

    But the salesperson who used it didn't mean he had given up his addiction to hope and optimism.  He meant to say that he had given up his addiction to Happy Ears.

    I've written four prior articles about Happy Ears.  

    ...