Chris Kelly

301 Redirect – A redirect is a technique for forwarding one URL to another URL. It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest has expired and is no longer relevant. 301 redirects, unlike 302 redirects, also transfer PageRank and SEO value to the new URL.

Breadcrumb – A breadcrumb is a navigational trail used on web pages to display where the page sits in the hierarchy of the website. Each level of the breadcrumb is usually a link back to the referenced page. An example breadcrumb looks like this: “Home > Category > Product Page”

Canonical – Similar to the 301 redirect, URL canonicalization is an HTML tag to help eliminate duplicate copies of the same page on a website. Unlike redirects, canonical...

How many Google searches do you perform each day as part of your lead generation and qualification process? And how often do you have to change your search to find what you were really looking for? For those sales people who don’t have access to an enterprise sales intelligence application and rely on free resources like Google, there are a lot of inefficient searches performed every day. What many people may not know is that Google actually has advanced search capabilities that act as shortcuts to find the right information you need. The list below is not comprehensive, but I’ll guarantee they’ll change the way you listen, connect and engage with Customer 2.0.

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