Adrienne Corn

Ventus

Adrienne founded VENTUS, a career education, development and research company that provides career pathing for individuals, career education for organizations and industry research. Adrienne is also completing a Ph.D. from Vanderbilt University in leadership and organizational behavior. Prior to her doctoral work, Adrienne was a member of the executive management teams in the areas of marketing and sales in both IT and Healthcare before starting VENTUS. Adrienne's social media profile can be found at www.xeesm.com/adriennecorn

When will social media become the new email?

2 comments 2,071 reads

Posted on 2011-03-10

A post I wrote about the power of social media in relation to customer service (you can find it here) was recently tweeted and commented on by one of my Twitter followers @tomswift. In that post I talk about the power of social media in affecting the reputation of companies with potential customers. With social media, disgruntled customers now have huge megaphones with which to broadcast their discontent, so companies should beware, and be aware of their social media reputations.

Still, today when responding to @tomswift’s tweet, I found myself wondering aloud about how long social media will have such power. Will there be a point at which there are so many people saying so much about a company that individual issues will go unserviced, perhaps even unheard–as now is often the case with overloaded email boxes?

I know that today, if I were to send an email to...

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Job Seekers Alert: Your Networking Scope is Greater Than You Think

0 comments 773 reads

Posted on 2011-03-01

Over two years ago I started to really talk to people about social media and their job search. It’s funny how things change in two years. Then, people just looked at me like I was a bit daft. Now, people are finally ready to engage social media for job seeking. I know this in part because of my own experiences, but also from the “chatter” on the social web. Social media and human talent and job seeking are big topics now, and are growing as topics. (You can do your own twitter search if you don’t believe me: #HR, #socialmediaHR #tweetmyjobs #twitterjobs, etc.) I also know this because social media is being talked about now in conferences and career transition groups. I was at a conference this week for Ph.D.’s who will be entering the job market and there was a whole session on utilizing social media. (And for any of you who know academics, they are one of the least likely groups to use social media for job seeking.)

So, why is social media and job seeking finally getting it...

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What Social Media/Social Business can learn from Marky Mark in 2011

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Posted on 2011-01-04

The tabula rasa of each New Year provides us with one more opportunity to try again, try something new, change what wasn’t working and capitalize on what was. It’s our collective recognition that a clean slate is necessary, that it’s never too late to start again.

You might ask why, when social media is still in its infancy, would social media need a clean slate? How do you start fresh with something that’s still barely out of the shoot? Good question. One thing I know from all of my years crafting something from nothing is that the best time to shape and form/reform something is often near the beginning, before it takes on too much of a life of its own and starts down an unexpected path. For social media, the best time to shape and reshape is now: while the tools used by the majority are still few (Facebook, Twitter, Youtube) and still gaining in both acceptance and functionality. I have a few ideas about how this might happen, in general and more...

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Unexpected Friends

0 comments 810 reads

Posted on 2010-11-08

I tend to find friends in unexpected places--and kind of like jobs or new opportunities, often when I’m not looking for them and am just going along living life. I’m writing about this today because I’m meeting a friend for lunch. I haven’t seen her since last fall, when I was in New York City for our annual pilgrimage. I got to finally meet her new baby girl, attend one of her lectures on sociology, and even go to see Jimmy Fallon with her and another friend (thanks to yet another friend!). It had been awhile since we had seen each other in person, but the time was good.

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Twitter Primer 2: Amping Your Tweetcred & Becoming Tweetsmart

0 comments 1,511 reads

Posted on 2010-02-04

So, you tweet. And you have a few followers.

But, even now, you’re just not feelin’ the twitter love…should you keep tweeting? And why do people quit following you? And how do you get rid of all those annoying bots and porn followers? Where do I get to the good info that other tweeters rave about? Can twitter really work for me, much less my business?

Nielsen reports that 60% of twitter users quit after the first month.
Does this describe you? Were you hoping for more but stopped using twitter because of unfulfilled je ne sais quoi? If so, read on. This post is for those who are beyond the basics of sign up and want to become more “tweetsmart” (If you haven’t really gotten on board yet, you should read the initial Twitter Primer here: http://bit.ly/lPtke)

In order to get the most out of your twitter experience, I’m going to...

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Where’s the Beef? Finding & Providing Value in a Digital Age

2 comments 1,939 reads

Posted on 2010-02-04

Last night on the Grammy’s, the president of the Recording Institute made a public plea for the consumers of music to pay for it. Literally. He posed this question (paraphrased),” if someone said they like the work you do, but then told you they didn’t want to pay for it, what would you do?”

Well, what would you do?

Most of us can’t imagine that scenario. Truly, if our bosses decided they weren’t going to pay us for the daily grind then most of us would find another job. If we loved what we were doing, we might consider doing it for free, but on the side, in our off hours. Many people consider those things hobbies, since they love to do something but know that doing that thing won’t financially support them.
So, how is that different for music? Well, it probably isn’t. Most musicians DO work at their music in off hours, after a job or between...

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