Predictive Analytics has been billed as the next big thing for almost fifteen years, but hasn’t gained mass acceptance so far the way ERP and CRM solutions have. One of the main reason for this is the high upfront investment required in Software, Hardware and Talent for implementing a Predictive Analytics solution.
As a result, only a handful of very large enterprises such as mega banks or top telecom companies have made the required investments and have benefited from power of Predictive Modeling and advanced Statistical techniques that are in existence for well over five decades. Most of the other companies have not been able to levarage power of business analytics as they cannot afford investing in specialized harware, database and BI/Analytics software applications being marketed by enterprise software vendors such as SAS and Teradata.
