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  • Dr. Johnny D. Magwood

Relationship Marketing Theories Taxonomy: Marketing and Managing the Customer Relationship

Research Report from Dr. Johnny D. Magwood

The premise behind market segmentation is based on the fact that individual products and services can seldom suit the requirements and desires of all customers. Since consumer preference for specific products and services are ever-changing; savvy marketers identify consumer preferences and appropriately make marketing adjustments to appease customer’s needs and wants.

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Research Library Featured Content

Title Date Company Type
How to Engage Senior-Level Decision Makers: Point of View Selling 2012-02-20 The Forum Corporation Research Report
Taming The Government Beast: ServiceOntario 2011-12-04 Bill Hogg & Associates Case Study
The J. M. Smucker Company and Foreign Market Penetration 2011-11-24 Dr. Johnny D. Magwood Case Study
Business Transformation: Porter’s Five Force Model or Telescopic Observations? 2011-11-14 Dr. Johnny D. Magwood Case Study
The 99%ers/Occupiers are also Customers 2011-10-17 Dr. Johnny D. Magwood Case Study
Relationship Marketing Theories Taxonomy: Marketing and Managing the Customer Relationship 2011-10-06 Dr. Johnny D. Magwood Research Report
B2B email marketing workshop - best practices 2011-09-15 SalesFUSION On-Demand Webcast
Four Basic Business Ethical Theories; Are You and Your Team Members Living Them and Should You? 2011-09-08 Dr. Johnny D. Magwood Case Study
Leadership Operational Plan for Difficult Times 2011-08-11 Dr. Johnny D. Magwood Case Study
Consumers Can Measure and Manage Energy Consumption: 2011-07-25 Dr. Johnny D. Magwood Case Study
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Featured Resources

  • The Power of Text Analytics in Customer Experience Programs
  • Consumer Views of Live Help Online 2012: A Global Perspective
  • Take Collaboration Tools Off the Shelf and Put Them to Work!
  • Maximize social brand management with community. Go beyond Facebook and Twitter.
  • Customer Experience Management Maturity: Going Beyond the Single Touchpoint

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