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Clay Shirky [1] is one of the leading thinkers on the social and economic effects of Internet technologies and is well known for his talks on Cognitive Surplus [2]. He believes that loose collaboration enabled by new technologies (such as Social Media) can change the way society works with the aid of “spare” brainpower.
Listen to to his inspiring TED@State [3] talk about how cellphones, Twitter and Facebook can make history and his talk at TED@Cannes [4] on how cognitive surplus will change the world. Thinkers and practitioner of Social CRM can learn many valuable lessons from these two TED Talks.
Enjoy the videos and share your thoughts and comments on how we can leverage Cognitive Surplus in business, especially marketing.