Social Media for Small and Medium Businesses: Tied House Brewing Case Study

Body: 

Fact:

Increase in sales of ½ pints of beer on Thursday nights from 45 to 300-350 using Social Media channels to promote this offering.

Fact:

Sales revenue growth 10% for the year vs projected 3% due to increased customer awareness and engagement via social media channels.

About Tied House Brewing [1]:

Family owned and operated since 1988 local micro-brewery in Mountain View, Ca.

Main Social Media Channels used:

Twitter [2] and Facebook [3].

[4]

[5]

Tools:

use of free tools such as Google Analytics, Facebook Fan Pages Analytics, Google Alerts to monitor and analyze social media activities.

Here is my interview with Carolyn Hopkins, Director of Marketing and Events at Tied House Brewing – the master mind behind social media strategies and execution!

[6]

Fact:

Increase in sales of ½ pints of beer on Thursday nights from 45 to 300-350 using Social Media channels to promote this offering.

Fact:

Sales revenue growth 10% for the year vs projected 3% due to increased customer awareness and engagement via social media channels.

About Tied House Brewing [1]:

Family owned and operated since 1988 local micro-brewery in Mountain View, Ca.

Main Social Media Channels used:

Twitter [2] and Facebook [3].

[4]

[5]

Tools:

use of free tools such as Google Analytics, Facebook Fan Pages Analytics, Google Alerts to monitor and analyze social media activities.

Here is my interview with Carolyn Hopkins, Director of Marketing and Events at Tied House Brewing – the master mind behind social media strategies and execution!