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The Generational Effect: Customer Loyalty across the Generations

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Research Library Featured Content

Title Date Company Type
How to Engage Senior-Level Decision Makers: Point of View Selling 2012-02-20 The Forum Corporation Research Report
Taming The Government Beast: ServiceOntario 2011-12-04 Bill Hogg & Associates Case Study
The J. M. Smucker Company and Foreign Market Penetration 2011-11-24 Dr. Johnny D. Magwood Case Study
Business Transformation: Porter’s Five Force Model or Telescopic Observations? 2011-11-14 Dr. Johnny D. Magwood Case Study
The 99%ers/Occupiers are also Customers 2011-10-17 Dr. Johnny D. Magwood Case Study
Relationship Marketing Theories Taxonomy: Marketing and Managing the Customer Relationship 2011-10-06 Dr. Johnny D. Magwood Research Report
B2B email marketing workshop - best practices 2011-09-15 SalesFUSION On-Demand Webcast
Four Basic Business Ethical Theories; Are You and Your Team Members Living Them and Should You? 2011-09-08 Dr. Johnny D. Magwood Case Study
Leadership Operational Plan for Difficult Times 2011-08-11 Dr. Johnny D. Magwood Case Study
Consumers Can Measure and Manage Energy Consumption: 2011-07-25 Dr. Johnny D. Magwood Case Study
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Featured Resources

  • The Power of Text Analytics in Customer Experience Programs
  • Consumer Views of Live Help Online 2012: A Global Perspective
  • Take Collaboration Tools Off the Shelf and Put Them to Work!
  • Maximize social brand management with community. Go beyond Facebook and Twitter.
  • Customer Experience Management Maturity: Going Beyond the Single Touchpoint

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