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Charting the Course to Win in the Social Economy

SocialBusinessOne Founder's Council

The Founder's Council is an advisory group that helped launch the SocialBusinessOne community and now supports its development in the early stages. The council is chaired by Axel Schultze, Founder of Social Media Academy and supported by social media experts in a variety of disciplines.

Axel Schultze, Social Media Academy
Social media practitioner, CEO of Xeesm, founder of the Social Media Academy, Silicon Valley entrepreneur, book author of “Channel Excellence”, frequent speaker at industry events, and winner of the 2008 SF Entrepreneur award. Former CEO of BlueRoads, Infinigate, Computer2000.

Walter Adamson, NewLease G2M
Call MeWalter is CEO NewLeaseG2M and a Certified Social Media Consultant. He has held executive IT positions e.g. CIO, been VP of various functions in a large SI firm eg. SI Division, International, Marketing, Business Planning, and for 3 years established and ran the Internal IS Audit Group of a global resources corp. Partner of Social Media Academy in Australia. Find me at my social places and spaces: xeesm.com/walter

Don Bulmer, SAP
Don Bulmer is Vice President of Global Communications at SAP AG. As part of the global communications management team at SAP, Don is responsible for leading the Industry and Influencer Relations organization which includes: IT Influencer Relations, Business Influencer Relations, Global Customer Communities, Integrated Partner Communications and University Alliance programs.

Christopher Carfi, Cerado, Inc.
Christopher Carfi is chairman and CEO of Cerado, Inc. Cerado leverages advanced technology to provide simple, non-intrusive services to sales professionals that enable them to communicate value more effectively, compete more effectively and close business more effectively. Carfi has spent the last five years focusing on ways to improve the efficiency and effectiveness of sales forces in both startup and large organizations. He can be reached at ccarfi@cerado.com.

Adrienne Corn, Ventus
Adrienne founded VENTUS, a career education, development and research company that provides career pathing for individuals, career education for organizations and research in these areas for the industry at large. Adrienne is also completing a research Ph.D. from Vanderbilt University in leadership and organizational behavior. Prior to her doctoral work, Adrienne was a member of the executive management teams in the areas of marketing and sales in both IT and Healthcare before starting VENTUS. Adrienne's social media profile can be found at www.xeesm.com/adriennecorn

Vanessa DiMauro, Leader Networks
Vanessa DiMauro is CEO of Leader Networks, a research and strategy firm that helps organizations create enterprise-level online communities. She is an Executive In Residence at Babson College, and serves as a Research Fellow for the Society of New Communications. She works with leading companies to create social media strategy and align with operations for positive results.

Tatyana Kanzaveli, Social CRM World
Tatyana Kanzaveli has broad experiences in sales/marketing/technology areas. She held executive roles in number of start-ups and large multinationals. She was an early adopter of social media/social networking channels, using them to build successful online and face-to-face communities. Tatyana runs strategic social media marketing consultancy http://scrmworld.com . She can be reached on Twitter: @glfceo.

Esteban Kolsky, ThinkJar, LLC
Esteban Kolsky is the founder of CRM intelligence & strategy where he works with vendors to create go-to market strategies for Customer Service and CRM and with end-users leveraging his results-driven, dynamic Customer Experience Management methodology to earn and retain loyal customers. Previously he was a well-known Gartner analyst and created a strategic consulting practice at eVergance.

Prem Kumar Aparanji, Cognizant Technology Solutions
SCRM Evangelist @ Cognizant. Additional knowledge in BPM, QA, Innovations, Solutions, Offshoring from previous roles as developer, tester, consultant, manager. Interested in FLOSS, Social Media, Social Networks & Rice Writing. Love SF&F books. Blessed with a loving wife & a curious kid. :)

Harish Kotadia, Ph.D., Social CRM and Analytics Consultant
Harish Kotadia, Ph.D. is an award winning CRM Project Manager passionate about Social CRM, Enterprise 2.0, Cloud Computing, SaaS, Analytics from Dallas, Texas, USA.

Mitch Lieberman, Comity Technology Advisors
A passion for Social Business, which is forming at the intersection of Social Media, Enterprise 2.0 and Social CRM; It is this intersection, and the fast pace of Social Media adoption which make this topic extremely important and interesting. I am a process driven implementer, building solutions that make sense, taking into consideration people, process and technology, in that order.

John Moore, The Social Ecosystem Lab
For the last decade I have worked as a senior executive and have deep experience with engineering and social business strategies. My years of experience have allowed me to balance engineering and marketing skills to deliver high quality SAAS applications on time while concurrently moving Social Business principles forward.

Jacob Morgan, Chess Media Group
Jacob Morgan is the Principal of Chess Media Group, a social business consultancy that works with clients on developing internal and external social business strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business and authors a top ranked AdAge blog on Enterprise 2.0 and Social business.

Mark Parker, Smart Social Media
Mark Parker is the founder of Smart Selling, and the specialist business unit – Smart Social Media. The core aim of both businesses is to help companies become better sales organisations by utilising the ideas, tools, and practices of Sales 2.0 and social media.

Wim Rampen, Passionate About (Social) Customers
I offer fresh perspectives on your Customer related challenges. Perspectives based on 13+ years experience in (leading) Customer facing departments & projects. In solving the challenges you face I trust on analytical and creative methodologies for analysis/research, problem definition, ideation, testing & implementing the solution(s) we create together. For more information visit Wim Rampen's blog.

Neal Schaffer, WindMill Networking
Neal Schaffer is the President of Windmills Marketing, a Social Media Strategic Consultancy. Neal is also an internationally recognized social media speaker and author of "Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn."

John Todor, The Whetstone Edge, LLC
John I. Todor, Ph.D., is the managing partner of The Whetstone Edge, LLC, a customer-centric consulting firm that helps clients build customer equity by engaging customers online via social media and delivering compelling offline customer experiences. He is the author of Get with it! The Hands-on Guide to Using Web 2.0 in Your Business.

Des Walsh, Webarts Online Marketing
Des Walsh is a social media strategist, business coach, online marketing consultant, author and international speaker. He is passionate about sharing his understanding of the benefits of social media in a way that makes good sense for business.

 

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