Vanessa DiMauro

The Social Mind: A New Research Project

Posted by Vanessa DiMauro on January 13, 2012
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Interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways thanks to the advent of social media networks. This paradigm shift represents a major communications innovation in all markets, and is radically changing the way people and organizations engage and behave online.

In order to explore this topic, and give back to the industry,  Don Bulmer and Peter Auditore and I are conducting a new study as Fellows of the Society of NewCommunications Research (SNCR) .    The Social Mind research project is designed to explore and understand these interrelationships and how they impact the consumption of information across social media channels and influence flow. Social Mind findings are enabling B2B, B2P, B2C or Cause marketers to understand the importance and relevance of content - and - its ultimate impact and influence on behaviors, beliefs, decisions and actions.
Through the Social Mind research we are endeavoring to identify key characteristics and insights into the engagement behaviors of individuals and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the millennium.  
To this end we invite you to participate in this study by taking a brief survey.  It won't take much time and we will share the results with all who respond.  Through SNCR, we are endeavoring to contribute to the industry learning and best practices with much needed research data.  The study is open to all.  If you have ever searched for data on this topic or bemoaned the fact that social media and social business is still emerging in its identification of hallmarks and best practice, please take a moment to add your voice! Just like with elections, every person's response counts. 
And, be sure to check out The Society of New Communication Research.  We are a group of researchers and practitioners who come together to help further the understanding and best practices of social.  We volunteer our time to further the industry and help raise awareness of social media function in business and society.
Be a part of the social community and take the survey here, And while you are at it, kindly use your social powers for good: forward it to a peer, retweet it, G+ it or share it however you see fit.

Thank you very much for supporting The Social Mind research project!


Republished with author's permission from original post by Vanessa DiMauro.

Vanessa DiMauro

Vanessa DiMauro is CEO of Leader Networks, a research and strategy firm that helps organizations create enterprise-level online communities. She is an Executive In Residence at Babson College, and serves as a Research Fellow for the Society of New Communications. She works with leading companies to create social media strategy and align with operations for positive results.
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