Harish Kotadia, Ph.D.

Social Media and future of Advertising

Posted by Harish Kotadia, Ph.D. on July 23, 2010
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What is the future of advertising in Social Age?

Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small number!

Watch this excellent panel discussion and listen to what four real experts have to say on this subject. The experts are:

I like what Irwin Gotlieb said: “Nature of commercial message is not going to look like a display ad, it’s going to provide functionality and a different kind of interface for the user to act on something. People in Social context don’t want to be interrupted, instead want continue to be engaged and want  functionality that eases a task they are about to engage in.”

Enjoy the video and do share your thoughts on what advertising will look like in Social Age.


Republished with author's permission from original post by Harish Kotadia, Ph.D..

Harish Kotadia, Ph.D.

Dr. Harish Kotadia has a Ph.D. in Marketing Management. Subject of his doctoral thesis was Customer Satisfaction and it involved building a statistical model to predict satisfaction of clients with services of their ad agency. Dr. Harish has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US. Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.
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