Harish Kotadia, Ph.D.

Social Media and Co-creation of New Products: Del Monte Case Study

Posted by Harish Kotadia, Ph.D. on December 15, 2009
comments 0 comments  |  4055 reads

Del Monte case study is an excellent example of co-creation of a new product with loyal customers. This approach can not only reduce time and cost involved in new product development, but can greatly minimize the risk of new product being a “flop” – because customers have “co-created” it and it will be popular even before it hits store shelves! Added bonus is buzz this approach creates in Social and Mainstream Media and the WOM publicity.

Any organization that is in the process of developing a new product or improving an existing one should consider leveraging Social Media for this. Please watch this video and leave your comment on what you think:


Republished with author's permission from original post by Harish Kotadia, Ph.D..

Harish Kotadia, Ph.D.

Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program/Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US. He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations. Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies.
Categories:
4.5
Average: 4.5 (2 votes)
 

0 comments »

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.
Loading

Community Sponsor


Spaces by Moxie™

Connecting employee collaboration and customer communication into a single suite.

— Exclusive Sponsor of SocialBusinessOne.com —