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Charting the Course to Win in the Social Economy
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Jul. 14, 2010

Social Business: May I try and simplify this?

brianvellmure

Social Business: May I try and simplify this?

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Posted by Brian Vellmure on Jul 14, 2010

Business is about creating value, and reaping a return from that creation.

People (and/or groups of people) are responsible for:

(1) Evaluating value offerings
(2) Making decisions to exchange value with other people (and/or groups of people) for equal or greater value

Social media is a digital representation of people; their thoughts, their likes, their opinions, their emotions, their friends, their location.

Social networks are where digital expressions of people interact.

The kaleidescope of digital human interaction (people) has simply become richer.

Applying business thought and practice fundamentals to the emerging landscape of interaction and data just makes sense.

Thanks. I just needed to get that off my chest. Now we can get back to sorting out all the details.

Republished with author's permission from original post by brianvellmure.

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Brian Vellmure
For more than a decade, Brian Vellmure has impacted hundreds of companies on their journey towards increased profitability through strategic customer focused initiatives. For more insightful thoughts and resources, please visit Brian's blog at http://freecrmstrategies.wordpress.com
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