Stan Phelps

Scan this… Hangers Cleaners delivers on customer experience

Posted by Stan Phelps on June 27, 2011
comments 0 comments  |  1493 reads

How service, technology and humor can move the bottom line

#830 and #831 in the Project is taken from a Cool Runnings video by Sprint

Hangers Cleaners of Kansas City



Free pickup + delivery, convenience, consistency, eco-friendly with liquid CO2 and a genius use of bar codes.

Today’s Lagniappe (a little something extra for good measure) – Can you make dry cleaning fun? Here’s another video from Hangers showcasing how levity can help you stand out in a sea of sameness:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is differentiation through signature added value.  It’s anytime a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?

Are you Giving Little Unexpected Extras? What’s Your GLUE?

Download the FREE eBook here

Submit a Goldfish


Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'
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