Stan Phelps

Red Eye Grille and their signature Oatmeal Cookie

Posted by Stan Phelps on December 2, 2011
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#79 in the Project comes via e-mail from Lonny Sweet:

redeye grill oatmeal cookiesJust had lunch at the Red Eye Grille in NYC and to top off the meal, they just came around with fresh, just out of the oven, oatmeal cookies…free of charge. Nice little added touch.


Today’s Lagniappe (a little something extra thrown in for good measure) – In case you’d like to make your own, here’s an instructional vid from HowCast:

How do you stand out in the sea of sameness like the Red Eye Grill? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your G.L.U.E?

Download the FREE eBook here


Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'
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