Stan Phelps

Purple Goldfish Video Podcast Episode #39 – Introducing Green and Golden Goldfish

Posted by Stan Phelps on July 11, 2011
comments 0 comments  |  683 reads

Jack and I sit down to discuss:

  • two additional types of goldfish: green for employees and gold for your best customers and employees
  • talk about where the three colors come from
  • offer a recent example from The Taco Truck

  • Click here to subscribe to the Podcast in iTunes

    Today’s Lagniappe (a little something extra) - Here’s the infographic for the three goldfish:

    purple golden and green goldfish

    Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

    How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

    Download the FREE eBook here


Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'
Categories:
0
No votes yet
 

0 comments »

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.
Loading

Community Sponsor


Spaces by Moxie™

Connecting employee collaboration and customer communication into a single suite.

— Exclusive Sponsor of SocialBusinessOne.com —