Purple Goldfish Video Podcast Episode #38 – Izzy’s

Posted by Stan Phelps on June 13, 2011

0 comments | 810 reads

Jack and I sit down to discuss:

review the differences between a market economy and a gift economy
talk about a hybrid called the ‘lagniappe economy’
offer an example from Izzy’s Ice Cream from St. Paul, MN
explore the IZZY scoop
look at another cool extra at Izzy’s using RFID tags

Click here to subscribe to the Podcast in iTunes

Today’s Lagniappe (a little something extra) - here is a link to a video by Albert Maruggi of Provident Partners on Izzy’s:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

Download the FREE eBook here

Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'

About Stan Phelps |
Connect:

Categories:

Customer Experience

810 reads
Print
Email

0 comments »

Dave Bradley

August 22, 2011

Great example of a emotional engagement

Love this. A great example of how an organisation has built an emotional engagement with their customers. You also get the feeling that they genuinely believe in what they do.

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <img> <hr> <table> <tr> <td> <th><ul> <ol> <li> </li><blockquote> <colspan> <rowspan><object>
Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

Post

Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

More information about formatting options

Notify me when new comments are posted

All comments

Replies to my comment

CAPTCHA

This question is for testing whether you are a human visitor and to prevent automated spam submissions.

What code is in the image?: *

Enter the characters shown in the image.