Stan Phelps

Purple Goldfish Video Podcast #25 – Hotels

Posted by Stan Phelps on August 23, 2010
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Episode #25 – Category Spotlight: Hotels

Jack and I continue to look at different industries.  If there is one category tailor made for marketing lagniappe its hotels.  If you aren’t giving those little unexpected extras in the hotel business . . . you’re in for a heap of trouble.

Here is a rundown of the examples we discuss:

- 250 million can’t be wrong: The Doubletree Chocolate Chip Cookie

- They call it ‘guppy love’: Kimpton Hotels stands out in the sea of sameness

- Guest of the Week: Courtyard by Marriott shares the love for Jack Monson

- Music to Jack’s ears:  The Hard Rock does something that’s unexpected and at first disarming

- Bottled up lagniappe:  Hotel Vitale shines with a little extra from the valet

Click here to subscribe to the Podcast in iTunes

Today’s Lagniappe (a little something extra) – We mention the Hotel Vitale at the end of the podcast.  Here is a great interview with Chip Conley that talks about a guest who calls the place Hotel Joanna.

Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

Download the FREE eBook here


Republished with author's permission from original post by Stan Phelps.

Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'
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