Charles Nicholls

Online Checkout User Experience – In Real Life

Posted by Charles Nicholls on November 10, 2011
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For many website visitors, the Online checkout user experience is far from intuitive. I just came across this great viral video from the Google Analytics marketing team on the online buying process. Taking the simple idea of what it would be like to have to go through an online shopping process in a physical store, there are many painful home truths exposed here in an amusing way.

The video follows a man trying to buy a loaf of bread in a British supermarket, but being forced to go through an online checkout process. What fun – it  should resonate well with all ecommerce teams and user experience experts alike. It’ll also make you chuckle and cringe as well. What’s amazing is that it takes him so long before he abandons his shopping cart.

Enjoy!


Republished with author's permission from original post by Charles Nicholls.

Charles Nicholls

Charles Nicholls is founder and chief strategy officer of SeeWhy, web analytics visionary and author of Lessons Learned From The Top 1 Converting Websites. As a veteran of the analytics space, he has worked on strategy and projects for some of the world’s leading ecommerce companies, including Amazon, Ebay and many other organizations around the globe. Contact Charles at charles.nicholls@seewhy.com, or follow him on Twitter at @webconversion.
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