Stan Phelps

Maggiano’s has a fresh take on pasta with a little extra

Posted by Stan Phelps on July 13, 2011
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#837 in the Project was ubmitted via tweet by @rkelly976

maggiano's pasta“At Maggiano’s restaurant, if you order a classic pasta you get to pick one to take home. They bring it with the check”

Today’s Lagniappe (a little something extra for good measure) – here’s a look at Maggiano’s in ATL:

Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

Download the FREE eBook here


Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'
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