Stan Phelps

Los Cabos chips into the Purple Goldfish Project at #87

Posted by Stan Phelps on November 27, 2011
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#87 in the Project was submitted by Jennifer Phelps:

los cabos chips and salsaOur local mexican restaurant ‘Los Cabos’ in Norwalk has complimentary chips. That’s pretty regular fare for a Mexican joint, but this small touch takes it a step further. First – the chips always come out piping hot. Second – each person at the table gets there own salsa bowl in which you can dole out your salsa via a handy little salsa carafe.


Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a couple minutes on Los Cabos:

How do you stand out in the sea of sameness like Los Cabos? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your Hot Chips or G.L.U.E?

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Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'
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