Stan Phelps

Little Nell Hotel in Aspen takes #custserv liftside

Posted by Stan Phelps on November 26, 2011
comments 0 comments  |  763 reads

#98 in the Project comes via e-mail from Kevin Hanft:

Little Nell Hotel in Aspen, CO

little nell ski conciergeCoffee and treats at all times in the boot room. At the end of the skiing day, the Ski Concierge meets you at the bottom of the lift, collects your skis and poles and puts them in a drying room. Overnight ski waxing, upon request.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a classic spoof in Aspen from the crew at ImprovEverywhere:

How do you stand out in the sea of sameness like the Little Nell in Aspen? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras like the Ski Concierge?

What’s Your Purple Goldfish?

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Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'
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