Lexus and its helicopter roadside assistance fly into the Purple Goldfish Project

#864 in the Project is taken from a tweet by @car_advice: Lexus

According to a Motorpassion report, Purple Goldfish Hall of Famer Lexus is setting up a team of engineers throughout Europe who will attend broken-down LFA drivers in the quickest possible means, even if the use of a helicopter is required.

On top of this, the report says if the engineers are unable to fix the LFA on the spot, the driver will be given a Lexus GS 450h to borrow while the car is being fixed. It gets even better. Lexus is also said to be prepared to provide five-star accommodation to drivers during the time the car is being repaired.

Marketing Lagniappe Takeaway - A premium product matched by premium extras in a relentless pursuit of perfection.

Today’s Lagniappe (a little something extra thrown in for good measure): Here’s a look at what $400,000 buys you with the LFA courtesy of Motor Trend:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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