Stan Phelps

Jay Baer has a signature calling card that will flip your lid

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#912 in the Purple Goldfish Project was inspired by @JayBaer of Convince and Convert:

I had a chance to run into Jay at the PRSA International Conference in Orlando last month. Jay spoke at the conference and was the gracious host of a tweetup with Gini Dietrich of Arment Dietrich and Spin Sucks.

jay baer business card can openerI asked Jay for his business card and he shared a purple goldfish. He gave me a bottle opener business card. A business card sized piece of metal with a hole for removing bottle caps. A signature calling card for sure.

Today’s Lagniappe (a little something extra thrown in for good measure) – Jay doesn’t whistle while he works . . . he walks.  Check out his cool set-up. The additional scents are pure lagniappe:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'
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