Is local search the new black?

We're hearing more and more about local search these days and how important it is to many businesses. And with major players like Google and Bing focusing on local search, it makes sense that it's becoming an important part of web marketing.

Consider this: 

No matter how you look at it, local search is big business.

If you own or manage a local business, this is important. But even more important is, what should you do about it?

Here's where it can get tricky. Because, optimizing your web presence for local search does not have to be hard. But, like anything of value, it takes time and effort. So, in addition to everything else you do to make your business successful, you should do a few key things to improve your local search results.

Here are some suggestions to get you started:

1. Claim your Google Places listing.

This sounds easy, and it can be. But it can also be a pain. Because there are a lot of moving parts. The best way to start making your Google Places listing work for you is by getting help directly from Google. Here are three resources to get you moving in the right direction.

Some key resources inside Google Places Help:

2. Check the local search status of your business

3. Educate yourself about local search

It covers topics like these (and more):

This might be more than many local business owners want to know...but it offers insights and advice from some of the top local search experts. As you seek to increase your local search knowledge, this is a fantastic resource.

As a marketing tool local search looks like its getting bigger and more important every day. Ignore it at your own risk.The good news is, it's not hard to get on board and make it work for you. Start with some small steps and learn as you go.