Hershey Lodge gives you a little extra and a kiss

Posted by Stan Phelps on May 25, 2011

1 comments | 1274 reads

#776 in the Project is submitted via e-mail by Chris Brazzano

Hershey Lodge and Hotel. Free Hershey candy Bars at check-in and chocolate kisses on the pillows at night. In addition, they give free tickets to Hershey Museum.

Not sure if this is what you are looking for but I was just there and received all of the above…

Today’s Lagniappe (a little something extra thrown in for good measure) – 150 pounds of Hershey chocolate worthy of Lord Stanley:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?

Are you Giving Little Unexpected Extras? What’s Your GLUE?

Download the FREE eBook here

Submit a Goldfish

Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'

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Julie-Ann

May 26, 2011

Brilliant! It's the small,

Brilliant! It's the small, little measures that often make a business stand out. The lodge has it down and I want to go! As this article (http://www.upyourservice.com/learning-library/customer-service-perceptio...) suggests, very minor touches can increase a company's standing with customers. Hershey has it right!

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