Guy Kawasaki says businesses needs “Enchantment”
Posted by Barry Moltz on February 15, 2011
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I have been a big fan of Guy Kawasaki forever. I finally was able to interview him on Business Insanity Talk Radio.
He is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Guy is the author of ten books including Reality Check, The Art of the Start, Rules for Revolutionaries, and How to Drive Your Competition Crazy.
The perfect book to discuss todayon Valentine’s Day is the new one from Guy called, Enchantment- The Art of Changing Hearts, Minds and Actions. We discussed:
How do you define enchantment?
How to Achieve Likability and Achieve Trustworthiness
How to enchant customers, employees and bosses (and your significant other).
How to prepare and launch an enchantment campaign for your business
How do you resist enchantment from others!
Republished with author's permission from original post by Barry Moltz.
Barry Moltz
Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 2 to 2,. His third book, BAM! Delivering Customer Service in a Self-Service World shows how customer service is the new marketing.
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2 comments »
Robert Bole
February 15, 2011
Happiness is Your Business Model
Reminds me a little of "Happiness is Your Business Model" presentation by Tara Hunt: http://www.slideshare.net/missrogue/happiness-as-your-business-model-414463
Still like to watch the deck every once-in-awhile.
Chip Bell
February 16, 2011
Enchanting Guy
You are so on target. A terrific read. What the world needs more of today is enchantment. Bruno Bittleman in his classic work, The Uses of Enchantment documented the power of enchantment in influencing the lives of children. Now, Guy Kawasaki brings the concept to the world of work. As with Guy's previous great books, it is provocative and powerful.
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