Stan Phelps

Firebox deliver sweets with every order

Posted by Stan Phelps on December 8, 2011
comments 0 comments  |  745 reads

#70 in the Purple Goldfish Project was submitted by Ross Shaw:

firebox retro sweets

“Hi Stan – Firebox.com in the UK (I worked for them while living in London) put a small bag of retro sweets (lollies here in Oz, not sure what you call them in the US) in with each order. Its relevant by being in keeping with the playful nature of the brand (tagline – …we don’t stop playing because we get old; we get old because we stop playing.” ™ ).”


Today’s Lagniappe (a little something extra thrown in for good measure) – Firebox sells some quirky and fun things. But this one takes the cake.

How do you stand out in the sea of sameness and have fun like Firebox.com? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your Retro Sweets? What’s Your Purple Goldfish?

Download the FREE eBook here


Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'
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