Facebook Places – an opportunity for a customer experience?

The rise of geo-location services, culminating in the release of Facebook Places, has led me to ask one key question – is there an opportunity for organisations to extend their customer experience into this space?

We’ve already seen Facebook Places integrated into geo-location dating and treasure hunts, but we’re yet to spot any real extension of an organisations customer experience. I think there is the opportunity for some unique brand experiences, or the chance to help customers who check-in at your Facebook Place. It’s likely that we will start to see an extension of the rewards through offers and discounts we saw employed through Foursquare and Gowalla earlier this year.  Have a watch of the video and leave your thoughts in the comments.