Customer Service: The X Factor

Revolve your world around the customer and more customers will revolve around you. ~Heather Williams

There are 6 levels of customer service:

1. Poor
2. Service Recovery
3. Neutral
4. Good
5. Excellent
6. The X Factor

Let’s talk about Levels 5 and 6.

As consumers, when an employee does their job well, we typically consider that excellent and exceptional.  The Experience Factor says, “Raise your standards!”

Excellent service is a bit rare, like spotting a Northern Hairy-Nosed Wombat.  It occurs when you, the customer, experience a level of service that is not only exceptional, it’s unexpected, welcomed and memorable.

The X Factor is when a business or employee delivers a level of service that leaves the consumer in awe.  The X Factor is when a business or employee makes a conscious effort to exceed your expectations, provide a personalized experience and excel at every touch point.  It’s about a 1% difference between excellent and X Factor.  It’s an employee mindset: always looking for ways to take it up a notch, to make the difference.  The X Factor is the rarest of service experiences.

Ask our clients: we are educated consumers who have high standards. It’s our job to educate our clients in order to take their service to the X Factor level (that’s level 6! I haven’t even achieved that level with Angry Birds!).

When was the last time you experienced X Factor service? Was it really the X Factor, or was it just a “given”?  Throw some examples at us!  And what about your business…do you have the X Factor?  We will give you our opinion.  And remember, we can agree to disagree, as long as you know we’re right!