Lior Arussy

Customer Experience Volcanic Moment of Truth Part 4 – The Power of Smile

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This is going to be a positive one. In the sea of chaos and helplessness that we are all facing, I would like to command the hotel staff It is the Montcalm London (http://www.montcalm.co.uk/) . They make an effort every day to remember my name and approach me proactively to check how am I doing. There is very little that they can do to make me get home faster. But there are plenty of opportunities for them to make me feel at home at their hotel. Even the lady who cleans my room makes sure to put an authentic smile on her face when she sees me. And believe me I know the difference between an authentic one and a fake one. Too much travel will make you an expert on it.
My other favorite? They did not wait for my customer survey at the end of the stay. A person stop by at my room to check on my satisfaction with the room! This way they have the opportunity to correct things.
Prior to me moving to the Montcalm, I stayed at another hotel, the treatment was totally different. I learned not to take for granted these small gestures. They simply get it right. It’s the small details that make all the difference. And it does not cost money. This is the attitude part of the experience. You can’t pay your employees to do it and it is priceless to the guests. Thank you to all the staff at Montcalm, London
Lesson – Make it personal, show caring smile sincerely. Make your customer loved through basic human gesture. Check on customer satisfaction while they are there not after.

www.strativity.com


Lior Arussy

Lior Arussy is the president of Strativity Group and the author of five books, including Customer Experience Strategy The Complete Guide From Innovation To Execution (4i, 21). To learn more about customer strategies, sign up for Arussy's newsletter.
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Giles Hardcastle

Giles Hardcastle

When a company offers the

When a company offers the personal touch that you are highlighting then it's not only good for the customer but improves staff morale. The working day passes quicker and easier if you genuinely try to please with extra pleasantries.

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