Stan Phelps

Crystal Peak Lodge premieres with a private movie theater

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#785 in the Project is taken from a blogpost by  Steve Curtin @enthused

crystal peak lodge

The lodge offers private movie theaters for guests and I had reserved one for my family to watch the new Narnia movie. Each theatre has access to a kitchen containing a microwave to prepare popcorn (brilliant!)

Today’s Lagniappe (a little something extra for good measure) – Here’s a tour of Crystal Peak.

A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?

Are you Giving Little Unexpected Extras? What’s Your GLUE?

Download the FREE eBook here

Submit a Goldfish


Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'
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