Harish Kotadia, Ph.D.

Cognitive Surplus: Implications for Social CRM

Posted by Harish Kotadia, Ph.D. on July 5, 2010
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Clay Shirky is one of the leading thinkers on the social and economic effects of Internet technologies and is well known for his talks on Cognitive Surplus. He believes that loose ­collaboration enabled by new technologies (such as Social Media) can change the way society works with the aid of “spare” brainpower.

Listen to to his inspiring TED@State talk about how cellphones, Twitter and Facebook can make history and his talk at TED@Cannes on how cognitive surplus will change the world. Thinkers and practitioner of Social CRM can learn many valuable lessons from these two TED Talks.

Enjoy the videos and share your thoughts and comments on how we can leverage Cognitive Surplus in business, especially marketing.


Republished with author's permission from original post by Harish Kotadia, Ph.D..

Harish Kotadia, Ph.D.

Dr. Harish Kotadia has a Ph.D. in Marketing Management. Subject of his doctoral thesis was Customer Satisfaction and it involved building a statistical model to predict satisfaction of clients with services of their ad agency. Dr. Harish has about ten years’ work experience as a hands-on CRM Program and Project Manager implementing CRM solutions for Fortune 500 clients in the US. Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM, CRM Consulting Lead for Infosys Technologies. Views and opinion expressed in this blog are his own.
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