Susan Hoekstra

Can You Call Back? Customer Service Tip

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My windshield wipers were stuck in the up position.  I tried to have it fixed at one of those no-appointment-needed auto repair places, but they weren't able to fix it.  Of course, even though it took one minute to diagnose that fact, I had to bring the car there twice, because they were busy the first time, and the no-appointment-needed place actually gave me an appointment for later in the day.  I thought it was ironic they asked when would be convenient for me to bring it in, because I wanted to say 'Now.  Now is convenient.  That is why I am here.'  But I didn't.  I made the second twenty minute trek a few hours later, only to here that they couldn't fix it after all.  

So, I lived with the problem a few more weeks before trying again.  Last week I phoned another car repair business to find out if they did this type of work and make an appointment.  I was told I could bring in my car the following day, but then I was told I should call back in twenty minutes to confirm it with the boss.  

Both of these situations places the responsibility for follow-up with the client and are not atypical.  Here's some additional examples: 

  • Message when the contact center has high call volume:  'Your call is important to us; please continue to hold' ... for 20 minutes  or 'call back later'
  • Message when the call is placed after-hours:  'Thank you for calling.  Our hours are Monday - Friday 9am - 5pm ET.  Please call between these hours.'  Click

Improve your clients' experience by reviewing transactions from their perspective.  Take a message, call the client, arrange for call overflow or take a moment to diagnose the issue - so the client is minimally inconvenienced.  You'll have much happier clients, and chances are your business will improve as a result.  Windshield wipers?  All fixed.  But I needed to follow-up with them at the end of the day in order to find that out.   


Republished with author's permission from original post by Susan Hoekstra.

Susan Hoekstra

Susan Hoekstra is author of The Service Journey. She has a proven 25 year history developing customer service strategies and solutions.
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