Stan Phelps

Bridgeton House Bed & Breakfast takes care of returning guests

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#89 in the Project was submitted by Fran McTamney:

bridgeton house extrasIn Fran’s words:

Bridgeton House Bed & Breakfast in Upper Black Eddy, Pa. provided us, as return tenants, with a surprise gift wrapped box of specialty soaps to use or take with us and a note reading “Welcome Back” for our second stay there. After check out we received a “Thank You” email and a $50 gift certificate toward our next stay there. Nice unexpected touches.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a one minute video showcasing cross country skiing at the Bridgeton. A bit of advice: If you are thinking about going cross country skiing for the first time . . . it’s best to start with a small country:

How do you stand out in the sea of sameness like the Bridgeton House? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your G.L.U.E?

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Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'
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