Harish Kotadia, Ph.D.

Brand Advocacy and Social Media

Posted by Harish Kotadia, Ph.D. on December 12, 2009
comments 0 comments  |  1804 reads

Great preso on Brand Advocacy and Social Media. I like slides on Seven Learnings for Social Media success (slide 40-48).

Some of the key takeaways are:

  • Consumers mention 56 brands in conversation  a week
  • 1 in 3 people come to a brand through recommendation
  • Customers referred by loyal customers have 37%  higher retention rate
  • Social Media is not an advertising platform, but a value delivery platform
  • Social Media allows us to market with people, instead of at them
Brand Advocacy and Social Media – 2009 GMA Conference View more documents from brandonmurphy.

Republished with author's permission from original post by Harish Kotadia, Ph.D..

Harish Kotadia, Ph.D.

Dr. Harish Kotadia has more than twelve years’ work experience as a hands-on CRM Program/Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US. He also has about five years’ work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations. Dr. Harish currently lives in Dallas, Texas, USA and works as Social CRM/CRM and Analytics Consulting Lead for Infosys Technologies.
Categories:
0
No votes yet
 

0 comments »

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.
Loading

Community Sponsor


Spaces by Moxie™

Connecting employee collaboration and customer communication into a single suite.

— Exclusive Sponsor of SocialBusinessOne.com —