Dennis Snow

Be Good FOR Your Customer

Posted by Dennis Snow on October 4, 2010
comments 0 comments  |  1019 reads

Have you ever come across a statement or a question that absolutely spun your head around, making you look at things in a brand new way?

It happened to me yesterday. I was reading a blog post by outstanding customer service speaker and writer, Shep Hyken, in which he wrote:

“Don’t just be good TO the customer. Be good FOR the customer.”

My mind was reeling as I thought of the importance of that statement. Being good TO the customer is certainly important, and implies the application of sound customer service principles. Being good FOR the customer, however, takes the interaction way, way up the value chain. Being good FOR the customer takes thought and it requires treating the customer as an individual.

Here’s the link to Shep’s post – check it out: “Be good for your customer.”

Something to think about: Put a sign next to your phone, in your briefcase, in your office or cubicle, next to the cash register, etc. asking, “How can I be good FOR this customer?”


Dennis Snow

Dennis is a full-time speaker, trainer and consultant who helps organizations achieve goals related to customer service, employee development and leadership. Some of his clients include Huntington Bank, BMW Financial Services, Florida State University and Johns Hopkins Hospital. He is the author of the book, Lessons from the Mouse: A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Your Life.
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