Australia’s Major Sports Codes Still Dragging the Social Media Chain

Just over 6 months ago I wrote a post about Australian sports clubs and the fact they are behind the times with respect to social media.

An interesting story today on the News.com.au site shows that little seems to have changed.

What’s interesting about this story is that the clubs and codes still seem focused on education. This is good but it only goes so far. One of the key points I raised in August is the need for clubs or even the codes to take a more active role – moving beyond this mindset that education somehow discharges them of their responsibilities.

As I noted at the time, one way this can be achieved is through the use of a digital custodian. It’s considered normal for companies to monitor what’s being said about their brand in the social sphere – the tools to do this are widely available and relatively easy to set up and use. I’m surprised there’s no evidence that high profile teams are adopting this same mindset with their players.